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Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (12): 268-279.doi: 10.16381/j.cnki.issn1003-207x.2020.0335

• Articles • Previous Articles    

Impact of Loss Aversion and Fair Preference on Real Estate Collection Compensation Strategies

ZHAO Xu1, 2, 3, HONG Kai-rong1, SUN Qian2, 3   

  1. 1. Business School, Central South University, Changsha 410083, China;2. Management School, Hunan City University, Yiyang 413000, China;3. Hunan New-type Urbanization Research Institute, Yiyang 413000, China
  • Received:2020-03-03 Revised:2020-09-28 Published:2023-01-10
  • Contact: 赵旭 E-mail:zxwxzwg@163.com

Abstract: Local governments still rely on land finance, the most important means of intervening in local economic development are land acquisition and transfer. The expropriation subject's strategic interaction and belief interaction on the levy compensation are ignored in the design of the current real estate levy compensation system. The subject’s preferences affect fair judgment on the compensation price. When the subject’s preferences are different, they will produce completely different fair judgment on the same compensation price. The land expropriation market is taken as an example, and the external utility of expropriation is considered. Under the assumption of pure self-interest, the theoretical models of the real estate expropriation subject's income are constructed. When the expropriator's income is maximized, the real estate expropriation area is analyzed, and when the expropriator's income is minimized, the expropriation compensation that the expropriator is willing to pay is analyzed. Based on the behavioral game theory, the utility models of the expropriation subjects under loss aversion and fairness preference are constructed. The influences of expropriation subject's loss avoidance and fairness preferences on real estate expropriation compensation strategies are studied. In order to more vividly analyze the influence of subject's behavior preferences on expropriation compensation strategies, specific land expropriation incident is used as case to carry out numerical simulation analysis by using MATLAB software. Theoretical deduction and numerical simulation results show that: (1) the expropriation compensation is positively related to the loss avoidance and fairness preference of the expropriated, and is negatively related to the loss avoidance of the expropriator, and is positively related to the fairness preference of the expropriator; (2) the stronger the willingness of the expropriated to accept the expropriation, the higher the compensation. In view of this, the respect for human nature should be considered in the design of the real estate levy compensation system, and the following measures will help promote the harmonious implementation of real estate collection: to modify the behavior preference coefficients of the current real estate expropriation compensation price; to reduce the loss avoidance preference of the requisitioned person, strengthen the fair preference, and allow the requisitioned person to share the land value-added income fairly; to improve information transparency and promote reasonable expectations of expropriated people for expropriation compensation.

Key words: loss avoidance; fair preference; real estate collection; compensation strategies

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