网络舆论危机事件的蔓延扩散效应研究

doi:10.16381/j.cnki.issn1003-207x.2015.07.015

Abstract

Abstract: Since the arrival of the Web2.0 era, network media become a key approach of public crisis and risk transmission. In this context, the formation and evolution of public opinion crisis is a serious problem nowadays, which attracts much more attention from the whole society. Therefore, spread mechanism of network public opinion crisis is choosed as the research object. After collecting and sorting 20 public opinion crisis incidents in recent years, the basic concepts, expression forms, driving factors, and specific patterns of public opinion spread are systematically summarized. Then, the spread and diffusion model of network public opinion is built, which completely considers the internal and external impact factors of spread mechanism. Besides, the extreme point and inflection point of the spread and diffusion model are also discussed. In the case study section, 723 Wenzhou Train Crash and its public opinion crisis are fitted and analyzed by using the public opinion spread and diffusion model.

Key words: public crisis, network public opinion, spread mechanism, diffusion model, Wenzhou Train Crash

CLC Number:

C931.1

WANG Guang-hui, LIU Yi-jun. Study on Spread Mechanism and Diffusion Effect of Network Public Opinion Crisis[J]. Chinese Journal of Management Science, 2015, 23(7): 119-126.

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Study on Spread Mechanism and Diffusion Effect of Network Public Opinion Crisis

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