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Chinese Journal of Management Science ›› 2015, Vol. 23 ›› Issue (1): 163-169.doi: 10.16381/j.cnki.issn1003-207x.2015.01.021

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Study on Equity Regulation Mechanism for Strategic Alliance Synergy

CAI Ji-Rong   

  1. Strategic Planning College, Chongqing Technology and Business University, Chongqing 400067, China
  • Received:2012-03-05 Revised:2012-09-26 Online:2015-01-20 Published:2015-01-21

Abstract: Synergy of strategic alliances is a self-organization process guaranteed by mechanisms. Equity alliance can be seen as a kind of regulation mechanism. Incentive compatibility, information symmetry and benefit sharing among partners of alliances can be promoted by means of bilateral dependence relationship formed by investment of relational assets. Through the comparative analysis of Nash bargaining between the partners of alliances with the equivalent and nonequivalent investment of relational assets, synergistic effects of equity regulation can be detected. And combined with the decision analysis of optimal equity structure it revealed equivalence shared equity are available for synergy of alliances.

Key words: strategic alliance, equity, relational assets, regulation mechanism, synergy

CLC Number: