主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
　　　中国科学院科技战略咨询研究院
Chinese Journal of Management Science
New Product Operation Strategy under a Brand Merchant’s Direct Channel: Joint Decision on Quality, Price, and Channel Selection
JIANG Xuan, WANG Ting, DENG Shi-ming
Chinese Journal of Management Science . 2023, (6): 49 -59 .  DOI: 10.16381/j.cnki.issn1003-207x.2020.1599