主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
The Formation Mechanism of Consumer Channel Selection Intention during Multi-channel Retailing Environment——Moderating Role of Product Categories Characteristics
GUO Yan, WU Jia-bao, WANG Chong, LU Ke
Chinese Journal of Management Science . 2018, (
9
): 158 -169 . DOI: 10.16381/j.cnki.issn1003-207x.2018.09.016
