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主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
An Optimization Model for Promotion Mix Strategy Based on RFM Analysis
ZHAO Xiao-yu, HUANG Xiao-yuan, SUN Fu-quan
Chinese Journal of Management Science . 2005, (
1
): 60 -64 .
