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主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
Competitive Brand Advertising and Cooperative Generic Advertising Strategies in Duopoly
NIE Jia-jia, XIONG Zhong-kai, CAO Jun
Chinese Journal of Management Science . 2010, (
2
): 134 -142 .
