In recent years, with the increasingly serious problem of taxi difficulty and the rapid development of Internet technology, a new travel mode based on mobile internet, integrating passengers and ridesharing platform has emerged. The user groups that theridesharing platform faces when adopting a closed strategy are passengers and shared car drivers. However, the user groups that are faced with the open strategy are passengers, shared car drivers and taxi drivers. The ridesharing platform in different groups of user groups, platform pricing issues are also different. Based on thetwo-sided market theory, a pricing strategy model of ridesharing platform is constructed, and the multi-agent running scenario of ridesharing platform in Repast is simulated. The results show that:Whether the platform chooses closed strategy or open strategy, the transaction fee charged by the platform for shared vehicles should increase with the increase of passenger travel demand intensity and decrease with the increase of service quality of shared vehicles; the transaction fee charged by the platform for passengers should increase with the increase of service quality of shared vehicles, and should decrease with the increase of passenger travel intensity.The more open the platform is, the lower the transaction fee charged by the platform for shared vehicles and the higher the transaction fee charged to passengers. In order to maximize profits, the platform should choose an open strategy, and pay attention to improving the service quality of shared cars. A theoretical guidance for optimizing operation strategy of ridesharing platform is provided in this paper.
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