Taking the top 500 enterprises of China published in 2012 and listed in Shanghai and Shenzhen as the samples for large enterprises, small and medium-sized board listed companies as the samples for SMEs, selecting the enterprise accounting in 2010-2012 annual report date, using structural equation model and multiple regression analysis, the influence of large enterprise, SMEs of undertaking corporate social responsibility on corporate short-term financial performance and long-term financial performance are respectively tested. The results show that: (1) Whether it is large enterprise or SMEs, fulfilling social responsibility will not cause deterioration of its short-term financial conditions. (2) The performance of the relationship between corporate social responsibility of large enterprises and SMEs and long-term financial performance is not exactly the same, large enterprises are mostly positive relationship, while SMEs are mostly negative relationship. (3) In particular, there is significantly negative correlation between corporate social responsibility to employees and customers and long-term financial performance whether it is large enterprise or SMEs. In this paper,it is revealved that the current situation of corporate social responsibility is not optimistic in China, at the same time, the research results have important reference value in guiding enterprises to perform social responsibility and promoting the healthy and harmonious development of China's economic and society.
YANG Wan-su, YANG Shan-lin
. An Empirical Study on the Relationship between Corporate Social Responsibility and Financial Performance under the Chinese Context ——Based on the Contrastive Analysis of Large, Small and Medium-size Listed Companies[J]. Chinese Journal of Management Science, 2016
, 24(1)
: 143
-150
.
DOI: 10.16381/j.cnki.issn1003-207x.2016.01.017
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