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Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (3): 76-84.doi: 10.16381/j.cnki.issn1003-207x.2020.2177

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Research on the Influence Mechanism of Online Health Information Seeking Behavior of Middle-aged and Older Adults Based on the IMB Model in the Context of COVID-19

ZHOU Pei-yu, LIANG Chang-yong, MA Yi-ming   

  1. School of Management,Hefei University of Technology, Hefei 230009, China
  • Received:2020-09-24 Revised:2020-12-15 Online:2022-03-19 Published:2022-03-19
  • Contact: 梁昌勇 E-mail:cyliang@hfut.edu.cn

Abstract: Due to the huge impact of COVID-19 on the health of middle-aged and older adults, the demand for health information and the frequency of online health information seeking behavior of middle-aged and older adults have increased significantly during the epidemic. Thus, it is necessary to explore the internal mechanism and influencing factors of the online health information seeking behavior of middle-aged and older adults in the context of COVID-19.

Key words: COVID-19; IMB model; middle-aged and olderadults; online health information seeking behavior

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