[1] Hajli N, Sims J. Social commerce: The transfer of power from sellers to buyers [J] . Technological Forecasting and Social Change, 2015, 94: 350-358. [2] 尹进, 胡祥培, 郑毅,等. 社会化商务中基于经验及推荐的消费者感知信任模糊融合模型 [J] . 中国管理科学, 2020, 28(1): 122-133.Yin Jin, Hu Xiangpei, Zheng Yi, et al. Fuzzy fusion model of consumers’ perceived trust based on experience and recommendation in social commerce [J] . Chinese Journal of Management Science, 2020, 28(1): 122-133. [3] Teo T S H, Srivastava S C, Li Jiang. Trust and electronic government success: An empirical study [J] . Journal of Management Information Systems, 2008, 25(3): 99-132. [4] Trusov M, Bucklin R E, Pauwels K. Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site [J] . Journal of Marketing, 2009, 73(5): 90-102. [5] 车诚, 戚晓琳, 马万祺, 等. 移动社交网络营销效果的影响因素实证研究 [J] . 中国管理科学, 2017, 25(5): 145-149.Che Cheng, Qi Xiaolin, Ma Wanqi, et al. Empirical study of influential elements of mobile social marketing [J] . Chinese Journal of Management Science, 2017, 25(5): 145-149. [6] Cakim I M. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers [M] . New York: John Wiley and Sons, 2009. [7] Barrot C, Meyners J, Becker J U. Impact of service pricing on referral behavior [J] . European Journal of Marketing, 2013, 47(7): 1052-1066. [8] Wirtz J, Chew P. The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behavior [J] . International Journal of Service Industry Management, 2002, 13(2): 141-162. [9] Ahrens J, Coyle J R, Strahilevitz M A. Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers [J] . European Journal of Marketing, 2013, 47(7): 1034-1051. [10] Ryu G, Feick L. A penny for your thoughts: Referral reward programs and referral likelihood [J] . Journal of Marketing, 2007, 71(1): 84-94. [11] Walsh G, Elsner R. Improving referral management by quantifying market mavens’ word of mouth value [J] . European Management Journal, 2012, 30(1): 74-81. [12] Liu Zhiming, Liu Lu, Li Hong. Determinants of information retweeting in microblogging [J] . Internet Research, 2012, 22(4): 443-466 [13] Wentzel D, Tomczak T, Henkel S. Can friends also become customers? The impact of employee referral programs on referral likelihood [J] . Journal of Service Research, 2014, 17(2): 119-133. [14] Armelini G, Barrot C, Becker J U. Referral programs, customer value, and the relevance of dyadic characteristics [J] . International Journal of Research in Marketing, 2015, 32(4): 449-452. [15] Schmitt P, Skiera B, Bulte C V D. Referral programs and customer value [J] . Journal of Marketing, 2011, 75(1): 46-59. [16] Tuk M A, Verlegh P W J, Smidts A, et al. Sales and sincerity: The role of relational framing in word-of-mouth marketing [J] . Journal of Consumer Psychology, 2009, 19(1): 38-47. [17] Verlegh P W J, Ryu G, Tuk M A, et al. Receiver responses to rewarded referrals: The motive inferences framework [J] . Journal of the Academy of Marketing Science, 2013, 41(6): 669-682. [18] Biyalogorsky E, Gerstner E, Libai B. Customer referral management: Optimal reward programs [J] . Marketing Science, 2001, 20(1): 82-95. [19] Kornish L J, Li Qiuping. Optimal referral bonuses with asymmetric information: Firm-offered and interpersonal incentives [J] . Marketing Science, 2010, 29(1): 108-121. [20] Xiao Ping, Tang C S, Wirtz J. Optimizing referral reward programs under impression management considerations [J] . European Journal of Operational Research, 2011, 215(3): 730-739. [21] Jun T, Kim J Y. A theory of consumer referral [J] . International Journal of Industrial Organization, 2008, 26(3): 662-678. [22] Mirzaei F H, degaard F, Yan Xinghao. User reward programs in online social media [J] . Omega, 2015, 57: 123-144. [23] Arbatskaya M, Konishi H. Consumer referrals [J] . International Journal of Industrial Organization, 2016, 48: 34-58. [24] Tanaka Y. Profitability of price and quantity strategies in a duopoly with vertical product differentiation [J] . Economic Theory, 2001, 17(3): 693-700. [25] Su Xuanming. A model of consumer inertia with applications to dynamic pricing [J] . Production and Operations Management, 2009, 18(4): 365-380. [26] Wilson J R. Word-of-mouth marketing [M] . New York: John Wiley and Sons, 1994. |