“3Q”大战背景下的软件持续使用研究：基于修订的“期望-确认”模型

Abstract

Abstract: Based on the expectation-confirmation theory, software continuous usage of QQ in the context of fighting between the two famous companies, QQ and 360 is studied. The objective of this paper is to explore the mechanism of software continuous usage under the condition of outer impact. The research model, combining the variable of attitude which belongs to the information systems adoption stream, with the expectation-confirmation model, is tested by structure equation model. The theoretical value of the research clarifies the relationship of different theoretical foundation of the information systems continuous usage field. Furthermore, two kinds of software continuous usage mechanism are also identified. The practical value of the research not only explains the phenomenon of the fighting between QQ and 360, but also provides business suggestions of managing customers expectation and improving the customers' experience during the period of software usage by customers.

Key words: continuous usage, information systems adoption, expectation-confirmation model

CLC Number:

C931.6

ZHENG Da-qing, LI Jun-chao, HUANG Li-hua. The Software Continuous Usage Research on the Context of Fighting Between QQ and 360：the Evidence from the Revised Expectation-Confirmation Model[J]. Chinese Journal of Management Science, 2014, 22(9): 123-132.

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The Software Continuous Usage Research on the Context of Fighting Between QQ and 360：the Evidence from the Revised Expectation-Confirmation Model

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