基于电子与契约市场的供应链协作的研究

Abstract

Abstract: The supply chain members' decision models are built with the option contract between the contract market and e-marketplace firstly,after setting the pricing policy appropriately,the supplier can gain more advantage in the e-marketplace and profit from the contract market,which can also be an incentive to the retailer to order rationally and make the supply chain coordination realize the optimal pricing,capacity and order strategies in the equilibrium condition.In the end,according to different factors,the sensitivity of the decision models are simulated which confirms that option contracts can make the supply chain coordination be realized.

Key words: e-marketplace, option contract, supply chain, supply chain coordination

CLC Number:

F713

GUO Qiong, YANG De-li, FAN Bo. A Research on Supply Chain Coordination under e-Marketplace and Contract Market[J]. Chinese Journal of Management Science, 2006, (6): 50-55.

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A Research on Supply Chain Coordination under e-Marketplace and Contract Market

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