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Chinese Journal of Management Science ›› 2004, Vol. ›› Issue (4): 99-104.

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An Application of Logit Model in the Market Performance Evaluation of Corporate Merger

REN Jian-xin   

  1. Research Center for Modern Industrial Economy, Zhongnan University of Economics and Law, Wuhan 430060, China
  • Received:2003-11-24 Revised:2004-07-12 Online:2004-08-28 Published:2012-03-07

Abstract: Adopts Post-Chicago School’s definition of monopoly,this paper designs a consumer demand function based on Logit model,computes the market performance of differentiated products firms merger by a numerical simulation approach,finally tests the whole evaluation process by a group of simulated data.The result shows that merger which induces concentration soaring wouldn’t raise price level,meanwhile, sharply increases post-merger firm’s profit and competitiveness for the reason of marginal cost reduction.Consequently,such merger is harmless to consumer and doesn’t give rise to monopolistic effects.

Key words: differentiated products, Logit model, market performance

CLC Number: