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Chinese Journal of Management Science ›› 2003, Vol. ›› Issue (4): 69-72.

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Nash Equilibrium Game Model on Firm’s Optimal Strategy in Heterogeneous Maket

JIANG Qing-fang1, JIANG Shu-yuan2   

  1. 1. Department of Management, Audit Institute, Nanjing 210029, China;
    2. School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China
  • Received:2003-01-07 Revised:2003-05-26 Online:2003-08-28 Published:2012-03-06

Abstract: On the basis of Nash equilibrium condition,this paper constructs the model of consumers’ demand distribution and utility structure,and derives distinct firm’s optimal strategy in games. Firm’s optimal decisions are searched by calculating critical utility functional values of product function on various strategies.

Key words: utility of product function, game, Nash equilirium, strategy

CLC Number: