Abstract: Fostering buyers is both an important way in pushing sais of new prodncts and a key step in extending markets.Manufacturers of TV sets in Japan hare their successful experience in this respect.But enterprises in our country ignor this strategy and have few experience.Fostering buyers of new products is a marketing strategy whose first step is to choose a vast target market,applying an effefctive method and style and to improve the fidelity of both new and regular customers to new products.In this way,the enterprise will have great vitality and be prosperous one with more and more wealth.

Key words: fostering buyers, marketing strategy, pushing sales of new products