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Chinese Journal of Management Science ›› 2026, Vol. 34 ›› Issue (1): 94-103.doi: 10.16381/j.cnki.issn1003-207x.2023.0903

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A Novel Linguistic Multiple Attribute Decision Making Method Based on CWPHM Operator and C-DEMATEL

Weiming Wang1,2(), Haiyan Xu2, Jianjun Zhu2, Shenghai Zhou3   

  1. 1.School of Business Administration,Jiangxi University of Finance and Economics,Nanchang 330013,China
    2.College of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China
    3.School of Business,Central South University,Changsha 410083,China
  • Received:2023-06-01 Revised:2023-08-19 Online:2026-01-25 Published:2026-01-29
  • Contact: Weiming Wang E-mail:wwmlsy@163.com

Abstract:

Multiple attribute decision-making is a very important area of research in normative decision theory. This topic has been widely developed and discussed. Considering that an expert may has vague knowledge about the preference degree of objective things, linguistic terms are often used for a decision maker as the evaluation information in some real-world multiple attribute decision-making problems. In the face of linguistic multiple attribute decision-making problems, there may exist the correlation relationships among attributes, the causal relationships among attributes, and the overall imbalances among attributes. In such situations, a new complex linguistic multiple attribute decision-making problem occurs. The new complex linguistic multiple attribute decision-making problem can be seen everywhere in real life, and it has attracted much attention from domestic and overseas experts over the last years. However, so far the methods that can solve the new complex linguistic multiple attribute decision-making problem are rare.In order to overcome this kind of deficiency, a new cloud weighted power Heronian mean (CWPHM) operator is defined and an improved cloud decision making trial and evaluation laboratory (C-DEMATEL) model is designed, and then it puts forward a novel linguistic multiple attribute decision-making method based on CWPHM operator and C-DEMATEL. First, the basic notion of CWPHM operator is defined, and some properties of CWPHM operator that include the commutativity, idempotency, boundary, and monotonicity are discussed. Then, the traditional DEMATEL method is improved, and the attribute weight determination method based on C-DEMATEL is investigated. Finally, the CWPHM operator and the attribute weight determination method based on C-DEMATEL are fused, which can obtain the comprehensive evaluation values of alternatives. A numerical example in regard to the enterprise talent selection is provided to verify the rationality and validity of the proposed method. It is shown that not only can this method consider the fuzziness and randomness of linguistic information, but this method can also consider the correlation relationships among attributes, the causal relationships among attributes, and the overall balance among attributes.The main contributions of this paper are reflected in the following three aspects (1) The existing power Heronian mean operators are extended into cloud model decision-making environments, and then a new CWPHM operator is defined, which further expands the general applicability of the power Heronian mean operators. (2) The traditional DEMATEL method is improved to investigate a new attribute weight determination method based on C-DEMATEL, which is able to make the decision results more accurate. (3) The CWPHM operator and the C-DEMATEL model are fused to put forward a novel linguistic multiple attribute decision-making method, which can give some references for solving real-world complex linguistic multiple attribute decision-making problems.

Key words: multiple attribute decision making, cloud model, power operator, Heronian operator, DEMATEL

CLC Number: