中国管理科学 ›› 2023, Vol. 31 ›› Issue (2): 195-204.doi: 10.16381/j.cnki.issn1003-207x.2021.1172
陈华, 张煜巍
收稿日期:
2021-06-10
修回日期:
2021-09-24
出版日期:
2023-02-20
发布日期:
2023-02-28
通讯作者:
陈华(1974-),女(汉族),江苏镇江人,南京财经大学会计学院,副教授,博士,硕士生导师,研究方向:公司社会责任及其信息披露,Email:chenhua@nufe.edu.cn.
E-mail:chenhua@nufe.edu.cn
基金资助:
CHEN Hua, ZHANG Yu-wei
Received:
2021-06-10
Revised:
2021-09-24
Online:
2023-02-20
Published:
2023-02-28
Contact:
陈华
E-mail:chenhua@nufe.edu.cn
摘要: 在信息化时代,网络舆情的广泛性和即时性等特征加剧了企业社会责任负面事件的“传染效应”,快速改变公众的观点与认知,影响资本市场资源配置。为研究有企业参与的多主体网络舆情演化规律,本文基于“内外结合”视角,将网络舆情参与主体划分为内外影响因素,并将网络舆情蔓延过程分为两个阶段,分别采用不同的仿真模型进行深入分析。第一个阶段是网络舆情蔓延扩散阶段,以经典传染病模型为基础,构建包含有内外驱动因素影响的S-ED/ID-R模型,再以S-ED/ID-R模型为基础构建网络舆情蔓延扩散模型,分析内外影响因子之间的关联关系,并为S-ED/ID-R模型的仿真提供参数。第二个阶段是政府调控网络舆情阶段,以Lotka-Volterra竞争关系模型为基础,分别研究提前政府介入时间、增加官方微博的数量和增加官方微博发博频率三种策略的效果。最后,结合具体舆情实例对阶段式建模进行验证分析,为政府管理企业社会责任负面事件提供建议。
中图分类号:
陈华, 张煜巍. 企业社会责任负面事件网络舆情演化阶段式建模分析[J]. 中国管理科学, 2023, 31(2): 195-204.
CHEN Hua, ZHANG Yu-wei. Staged Modeling Analysis of the Evolution of Net-mediated Public Sentiment on Corporate Social Responsibility Negative Events[J]. Chinese Journal of Management Science, 2023, 31(2): 195-204.
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