主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
　　　中国科学院科技战略咨询研究院
中国管理科学

中国管理科学 ›› 2022, Vol. 30 ›› Issue (12): 152-161.doi: 10.16381/j.cnki.issn1003-207x.2021.2686

• 论文 • 上一篇    

信息禀赋差异下制造商信息获取策略：“躺平”或“进取”

唐敏1, 张兆琪1, 李志国2   

  1. 1.重庆工商大学工商管理学院,重庆400067；2.重庆工商大学管理科学与工程学院,重庆400067
  • 收稿日期:2021-07-26 修回日期:2022-04-06 发布日期:2023-01-10
  • 通讯作者: 李志国(1977-)，男(汉族)，重庆人，重庆工商大学管理科学与工程学院，教授，硕士研究生导师，博士，研究方向：区域发展管理、供应链管理和信息管理，Email:lizhiguo@ctbu.edu.cn. E-mail:lizhiguo@ctbu.edu.cn
  • 基金资助:
    国家社会科学基金资助项目(17BGL203,21BGL255)；重庆工商大学企业管理研究中心平台开放课题(KFJJ2019013)

Manufacturer’s Information Acquisition Strategy under the Difference of Information Possession: Passive or Active

TANG Min1, ZHANG Zhao-qi1, LI Zhi-guo2   

  1. 1. School of Business Administration, Chongqing Technology and Business University, Chongqing 400067, China;2. School of Management Science and Engineering, Chongqing Technology and Business University, Chongqing 400067, China
  • Received:2021-07-26 Revised:2022-04-06 Published:2023-01-10
  • Contact: 李志国 E-mail:lizhiguo@ctbu.edu.cn

PDF (PC)

222

摘要： 在市场需求信息不对称下，没有需求预测能力的制造商总是需要权衡实施“躺平”策略还是“进取”策略来获取下游零售商拥有的需求信息。本文考虑一个制造商和一个零售商组成的供应链，通过构建信息对称、信息推测和信息甄别三种情形下的博弈模型，分析了制造商的最优信息获取策略、不同策略和信息禀赋优势对制造商、零售商决策的影响。研究发现，无论零售商信息禀赋优势高或低，对于制造商来说，“躺平”策略为其最优信息获取策略，且在该策略下制造商更倾向于根据零售商的零售价对需求信息进行推测。而对于零售商来说，制造商选择“进取”策略时对其最有利。若制造商选择“躺平”策略，零售商则更倾向于主动披露信息，在该情形下零售商的信息禀赋优势越低对零售商越有利，越高则对制造商越有利。

关键词: 非对称信息;信息预测;信息获取策略

Abstract: With the arrival of the big data era and the intensification of global market uncertainty, more and more retailers use forecasting technology to forecast market demand. However, manufacturers who lack market information in the upper reaches of the supply chain often face asymmetric demand information relative to retailers, so they always need to weigh whether to implement the passive strategy or active strategy to obtain the demand information owned by downstream retailers. A supply chain consisting of a single manufacturer and a single retailer,the manufacturer pricing wholesale price and one-time transfer payment (such as brand license fee) is considered. The retailer sells the product to the consumer after wholesale from the manufacturer. The game model in the case of information symmetry, the information speculation, and the game model of information screening. The optimal information acquisition strategies of manufacturers and the effects of different strategies and retailers' information endowment advantages on the decision-making of manufacturers and suppliers are discussed through numerical simulation.

Key words: asymmetric information; information prediction; information acquisition strategy

中图分类号: