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中国管理科学

中国管理科学 ›› 2010, Vol. 18 ›› Issue (6): 59-64.

• 论文 • 上一篇    下一篇

基于改进收益共享契约的双渠道供应链协调研究

徐广业, 但斌, 肖剑   

  1. 重庆大学经济与工商管理学院, 重庆 400044
  • 收稿日期:2009-06-11 修回日期:2010-11-15 出版日期:2010-12-30 发布日期:2010-12-30
  • 作者简介:徐广业(1983- ),男(汉族),安徽利辛人,重庆大学经济与工商管理学院,博士研究生,研究方向:物流供应链管理
  • 基金资助:

    国家自然科学基金资助项目(70972056);中央高校基本科研业务费资助(CDJXS11022202)

Study on Dual-channel Supply Chain Coordination with New Revenue-sharing Contract

XU Guang-ye, DAN Bin, XIAO Jian   

  1. School of Economics and Business Administration, Chongqing University, Chongqing 400044, China
  • Received:2009-06-11 Revised:2010-11-15 Online:2010-12-30 Published:2010-12-30

PDF (PC)

2457

被引次数

421

摘要： 在需求具有价格敏感性条件下,结合双渠道供应链的特点,研究了双渠道供应链中的两种协调方式,即传统分销渠道与电子直销渠道之间的协调及上下游节点之间的协调。首先,制造商将电子直销渠道所得收益按一定比例分享给零售商。其次,制造商提供给零售商一个较低的批发价格,而零售商将其在传统分销渠道的收益按一定比例分享给制造商作为补偿。从而构建了能够实现双渠道供应链协调的收益共享契约模型,给出了实现双渠道供应链协调时,契约参数取值范围的计算公式,并进一步探讨了双渠道供应链完美共赢协调存在的条件。最后通过算例分析,验证了所设计的收益共享契约模型对双渠道供应链协调的有效性。

关键词: 双渠道供应链, 收益共享契约, 协调

Abstract: This paper investigates the issue of dual-channel supply chain coordination,between tradition channel and electronic direct channel and between upriver and downriver companies,under the price-sensitive demand condition.By the analysis of the characteristic of dual-channel supply chain,firstly,the manufacturer gives the retailer a fraction of the revenue generated by the electronic direct channel Secondly,the retailer pays a wholesale price to the manufacturer per unit,and the manufacturer gets a fraction of the revenue generated by the retailer channel.Thus,a new revenue-sharing contract model can achieve dualchannel supply chain coordination,and the calculation formula of the range of contract parameters are given.Furthermore,this paper discusses the condition of perfect and win-win coordination in dual-channel supply chain Finally,a numerical example is used to verify the results and effectiveness of dual-channel coordination which is designed by revenue-sharing contract.

Key words: Dual-channel Supply chain, revenue-sharing contract, coordination

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