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中国管理科学 ›› 2023, Vol. 31 ›› Issue (9): 35-44.doi: 10.16381/j.cnki.issn1003-207x.2022.0873

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双碳视角下代工行业减排策略的多情境三方演化博弈:属地政府VS.外企品牌商

赵川1,郭奇栋1,左敏1,2,何明珂1()   

  1. 1.北京工商大学电商与物流学院, 北京 100048
    2.农产品质量安全追溯技术及应用国家工程研究中心, 北京 100048
  • 收稿日期:2022-04-24 修回日期:2022-08-11 出版日期:2023-09-15 发布日期:2023-09-19
  • 通讯作者: 何明珂 E-mail:hemingke@vip.sina.com
  • 基金资助:
    国家社会科学基金资助重点项目(20AJY016);北京市高校优秀青年人才培育计划项目(BPHR202203062)

Research on Multi-scenario Tripartite Evolutionary Game of Emission Reduction Strategy in OEM Industry under the Situation of Carbon Peak and Carbon Neutralization: Local Government VS. Foreign Clients

Chuan ZHAO1,Qi-dong GUO1,Min ZUO1,2,Ming-ke HE1()   

  1. 1.School of E-Business and Logistics, Beijing Technology and Business University, Beijing 100048, China
    2.National Engineering Laboratory for Agri-product Quality Traceability, Beijing 100048, China
  • Received:2022-04-24 Revised:2022-08-11 Online:2023-09-15 Published:2023-09-19
  • Contact: Ming-ke HE E-mail:hemingke@vip.sina.com

摘要:

代工行业由于其产业附加值低且碳排放量高的特点,与其既受外企品牌商制约又受属地政策约束的特性,一直被视为我国双碳目标下促减工作的特殊群体。在政企双方共同影响与自身发展需求下,如何针对不同类型代工厂设计低碳减排策略与减排路径,是目前亟待解决的问题。本文构建了一个由代工厂、外企品牌商和属地政府三方组成的演化博弈模型,分析了碳配额、碳交易价格、政府奖惩力度、减排技术外溢、技术共享程度和企业声誉等多因素对三方博弈决策的复杂影响机理,探究了多情境下精准奖惩政策与碳交易机制对代工厂及外企品牌商减排策略的引导作用,讨论了三方博弈的稳定点及其演化过程、演化速率和不稳定状态情境的动因等问题。研究发现:(1)单纯依靠碳交易市场或奖惩政策都只能在特定高位区间内产生减排影响;(2)外企品牌商声誉损失差值的增大会减轻其短视行为及搭便车效应;(3)随着代工厂减排效果差值及减排投资差值向中位区间变化,政府奖惩的失效区间逐渐缩小;(4)区域政府的精准奖惩措施不但对减排引导效率更高,范围也更大;(5)外企品牌商追责比例的增大不仅可以直接降低自身的协助风险,还可间接促进代工厂积极减排。本文从多方演化博弈视角给出了在属地政府与外企品牌商策略拉扯下代工行业最优减排策略,为双碳目标下供给侧改革与供应链重构提供了理论支撑与决策依据。

关键词: 代工厂, 碳减排策略, 精准奖惩, 供应链重构, 三方演化博弈

Abstract:

Due to the characteristics of low value-added and high carbon emission, the OEM industry has been regarded as a special group of China's carbon emission reduction work under the goal of carbon peak and carbon neutrality, especially when the OEMs are restricted by foreign clients and local governments. With the pull and push impacts, how to design the emission reduction strategies and paths for different types of OEMs is an urgent problem to be solved. An evolutionary game model composed of OEMs, foreign clients and local governments is costructed, the complex influencing mechanism of carbon quotas, carbon trading prices, government rewards and punishments, emission reduction technology spillover, technology sharing and corporate reputation on the decision-making of the tripartite gamer is analyzed, the guiding role of precise policies and carbon trading mechanisms in a multi-scenarios emission reduction strategy making situation is explored, and the stability point of the tripartite game system and its evolution process, evolution rate and the motivation of the unstable states are discussed. It is found that: (1) Relying solely either on carbon trading markets or reward and punishment policies poses an impact on emissions reductions within a small range; (2) The difference of reputation loss under the two strategies will reduce the short-sighted behavior and free-riding effect of foreign clients; (3) With the trend toward the medium, the difference of emission reduction and the difference of OEMs’ investment on carbon reduction, the policy range of the government gradually increases; (4) The precise policies of the local pose stronger effects on guiding the emission reduction to a wider range of OEMs and their foreign clients; (5) The increase in the accountability of the foreign clients can not only reduce the risk of financial assistance cheating, but also promote the active emission reduction of OEMs. The best strategy is proposed for the OEM when the local government and foreign client put a pull and push pressure on the OEM’s decision, and a theoretical support and decision basis for the orientation of supply side reform and supply chain reconfiguration is provided.

Key words: OEM, carbon emission reduction strategy, precise reward and punishment, supply chain reconfiguration, tripartite evolutionary game

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