不同贸易模式下生鲜农产品供应链冷链物流服务与定价决策

doi:10.16381/j.cnki.issn1003-207x.2020.0751

摘要/Abstract

摘要： 针对生鲜农产品跨境贸易模式选择以及保鲜问题，本文在考虑冷链物流服务的基础上，基于FOB、CIF和DAP三种贸易模式分别构建了生鲜农产品供应链Stackelberg博弈模型。研究表明：不管冷链物流服务价格为外生参数还是内生变量，供应商、分销商以及第三方物流商在FOB、CIF以及DAP贸易模式下都存在唯一最优的均衡策略；当冷链物流服务价格为外生参数时，不存在严格占优的贸易模式使供应商、分销商和第三方物流商的利润同时达到最大；但当冷链服务价格为内生变量时，存在帕累托改善区间，使得DAP贸易模式严格优于FOB和CIF贸易模式，且此时DAP贸易模式下的冷链物流服务水平也高于FOB和CIF贸易模式下的冷链物流服务水平。数值分析不仅验证了理论模型性质，而且还进一步显示，随着冷链物流生产力水平的提升，冷链物流服务水平随之提高，同时给供应链各方带来了更多的利润。本文的研究能够为生鲜农产品供应链跨境贸易模式的选择以及冷链物流服务水平决策提供理论依据。

关键词: 贸易模式；生鲜农产品供应链；冷链物流服务

Abstract: Though China is a major producer and consumer of fresh agricultural products, cross－border trade in fresh agricultural products is booming due to limitation of production resource and imbalance productivity. However, easy to deterioration as well as long－distance and long-time cross－border journey lead to higher transportation cost and higher risk of goods loss for cross－border trade in fresh agricultural products. Therefore, the logistics provider is desired to improve the cold－chain logistics service so as to minimize the deterioration rate during the transportation. In addition, FOB (Free on Board), CIF (Cost, Insurance and Freight) and DAP (Delivered at Place) are three different trading modes, and the cost of cold－chain logistics service and the loss of goods in transportation are undertaken by the different parties under different trading modes. Therefore, in the cross－border trade of fresh agricultural products, the choice of different trading modes and cold chain logistics service will directly affect the risk of cross－border transportation and the degree of decay of fresh agricultural products, and then have a significant impact on the profits of each party of the fresh agricultural products supply chain. To solve these problems, this study focuses on the cross－border trading mode choice and freshness preservation of fresh agricultural products.

Key words: trading mode; fresh agriculture products supply chain; cold－chain logistics service

中图分类号:

F272

叶俊, 顾波军, 付雨芳. 不同贸易模式下生鲜农产品供应链冷链物流服务与定价决策[J]. 中国管理科学, 2023, 31(2): 95-107.

YE Jun, GU Bo-jun, FU Yu-fang. Pricing and Cold-chain Logistics Service Decisions of Fresh Agriculture Products Supply Chain under Different Trade Modes[J]. Chinese Journal of Management Science, 2023, 31(2): 95-107.

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