中国管理科学 ›› 2022, Vol. 30 ›› Issue (11): 137-148.doi: 10.16381/j.cnki.issn1003-207x.2019.1327
金亮
收稿日期:
2019-09-11
修回日期:
2020-09-16
出版日期:
2022-11-20
发布日期:
2022-11-28
通讯作者:
金亮(1989-),男(汉族),江西奉新人,江西财经大学工商管理学院,副教授,博士,研究方向:全渠道运营管理、数字经济,Email:jl_come@163.com.
E-mail:jl_come@163.com
基金资助:
JIN Liang
Received:
2019-09-11
Revised:
2020-09-16
Online:
2022-11-20
Published:
2022-11-28
Contact:
金亮
E-mail:jl_come@163.com
摘要: 从专利技术转化为现实生产力的视角,为研究技术供应商、制造商以及零售商之间的专利技术授权与分销渠道选择问题,构建不同渠道结构下的经济模型。通过模型求解,得到最优专利技术授权与产品定价决策以及分销渠道策略。研究发现:1)在专利技术授权阶段,技术供应商会策略性地选择仅包含固定授权费或者“版税提成+固定授权费”形式的授权合同;2)在产品分销阶段,制造商根据渠道成本、消费者渠道偏好、市场规模等因素来选择不同渠道结构,包括单渠道分销策略和双渠道分销策略;3)不同分销渠道选择不会影响授权合同形式,但会促使技术供应商和制造商调整各自的最优决策。最后,对原始模型进行不同维度的扩展,探究第三方电商平台模式、零售商渠道入侵模式等情形下的专利技术授权问题。
中图分类号:
金亮. 专利技术授权、产品分销与分销渠道选择研究[J]. 中国管理科学, 2022, 30(11): 137-148.
JIN Liang. Patent Licensing, Products Distribution and Channel Choice[J]. Chinese Journal of Management Science, 2022, 30(11): 137-148.
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