Abstract:

It aims to examine the platform’s information sharing and supplier’s encroachment strategy in a fresh food e-commerce platform supply chain consisting of an e-commerce platform enterprise and a supplier in this paper. To the end， four scenarios of whether the supplier encroachment and whether the platform shares demand information or not are considered， the corresponding decision models are constructed. The results show that： （1） In the case of the exogenous encroachment strategy， when the supplier chooses not to encroach， the platform has incentives to share information if the freshness sensitivity of consumers is high； when the supplier chooses to encroach， information sharing hurts the platform’s profit only when both the freshness sensitivity of consumers and the commission rate are below the specific threshold. In addition， it is found that the supplier always benefits from the information sharing. （2） In the case of the endogenous encroachment strategy， the supplier’s encroachment strategy depends on the commission rate， freshness sensitivity of consumers and information accuracy. （3） Under certain conditions， the supplier’s encroachment strategy increases the platform’s revenue and leads to the win-win situation. The research findings provide a scientific reference basis for information sharing and encroachment strategy in the fresh food e-commerce platform supply chain.

Key words: fresh produce, information sharing, supplier encroachment, platform supply chain