关键词: 专利授权；产品分销；渠道选择；定价

Abstract: Since reform and opening up, the consciousness of intellectual property protection permeates gradually every field of our lives with the constant deepening of people's intellectual property protection awareness. Good quality of patent licensing and authorization agreements is the foundation for the protection of intellectual property rights, and patent authorization agreement is the key to transform intellectual property into realistic productivity.At the same time, the enterprise needs to carry on the product research and development design, and reduces the product to sell in the market after obtaining the patent authorization. However, the distribution strategy of patent-using enterprise will affect the consumer demand and behavior of the supply chain operation process. As a result, the licensing of patent technology and the competition and cooperation among enterprises become complicated, which easily leads to the misalignment of decision-making incentives and performance losses of enterprises. In this context, the following questions will be studied: how technical supplier should choose the form of patent licensing contract and contract parameters, how technical supplier choose reasonable distribution channels, and what impact different channel strategies will have on patent technology licensing and other issues.

Key words: licensing; products distribution; channel choice; pricing