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中国管理科学 ›› 2026, Vol. 34 ›› Issue (4): 128-143.doi: 10.16381/j.cnki.issn1003-207x.2023.1900cstr: 32146.14.j.cnki.issn1003-207x.2023.1900

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农村客货融合物流协作路径优化及成本分摊问题研究

饶卫振(), 苗晓河   

  1. 山东科技大学经济管理学院,山东 青岛 266590
  • 收稿日期:2023-11-13 修回日期:2024-10-17 出版日期:2026-04-25 发布日期:2026-03-27
  • 通讯作者: 饶卫振 E-mail:raoweizhen@163.com
  • 基金资助:
    国家社会科学基金重点项目(22AGL021)

Research on Optimization of Rural Passenger-Deliveries Integrated Logistics Collaboration and Cost Allocation Problems in China

Weizhen Rao(), Xiaohe Miao   

  1. College of Economics and Management,Shandong University of Science and Technology,Qingdao 266590,China
  • Received:2023-11-13 Revised:2024-10-17 Online:2026-04-25 Published:2026-03-27
  • Contact: Weizhen Rao E-mail:raoweizhen@163.com

摘要:

当前我国农村物流存在运输路线不合理、运力单一、成本过高等问题,而传统农村客运则面临“叫好不叫座”的局面,如何畅通居民出行和农村物流“最初一公里”成为激发乡村发展活力的关键点。基于此,本文提出“村→镇→县”两阶段协作运输模式。首先,由多家企业车辆、农村公交组成混合车队拾取包裹,并搭载乘客运送至镇级服务站,再由企业协作将包裹自镇级服务站运输到县级共配中心。围绕该模式,本文分别构建“村→镇”阶段基于混合车队协作的乘客和包裹联合运输模型、“镇→县”阶段企业协作取货模型,规划最优运输路线并量化联盟协作成本,借助Shapley值法公平分摊两阶段成本。实验结果表明,相较于传统运输模式,两阶段协作运输模式每天节省近5913.1元的成本、451.03千米的运输距离,企业成本节约量达到30.03%以上,农村公交运营商的收入成本比平均达到17.17%,并且,乘客旅行时间延长不超过5分钟,有效确保农村公交在进行客货融合运输时的客运服务质量。另外,随着村民出行需求减少、取货需求趋于零散以及公交座位数量增加,应用所提模式将节约更多的车辆、运输距离和成本。政府部门应当积极鼓励物流企业、客运公司等主体进行协作,激活农村“沉睡资产”,有力支撑农村物流以及公交运输体系建设,助力乡村振兴。

关键词: 协作运输, 客货融合, 农村物流, 成本节约量

Abstract:

The demand for logistics in China's rural areas continues to expand rapidly. More than 100 million parcels enter and exit the countryside every day. However, rural logistics in China is plagued by problems such as unreasonable transport routes, single capacity and high costs. At the same time, traditional passenger transport in rural areas faces the problems of low occupancy rates and serious unoccupied loads, and spare capacity is not being used efficiently. How to smooth the first-mile of residents' travel and rural logistics has become a key point to stimulate the vitality of rural development. Based on this, a new model of collaborative transport is proposed. A mixed fleet consisting of multiple enterprise vehicles and rural buses picks up parcels and carries passengers to the township service center, and then the enterprises collaborate to transport the parcels from the township to the county-level co-delivery center. In this paper, a joint transportation model for passengers and parcels is constructed based on hybrid fleet collaboration and a collaborative pickup model for enterprises, which are used to plan transportation routes and calculate costs. The two-stage costs are fairly shared with the help of Shapley value method. The experimental results show that the two-stage collaborative transportation model saves nearly 5913.1 yuan in cost and 451.03 kilometers of transportation distance per day compared to the traditional transportation model. The average cost savings for companies reached more than 30.03%, and the average revenue-to-cost ratio for rural transit operators reached 17.17%. And, passenger travel time is extended by no more than 5 minutes. This suggests that the government should actively encourage collaboration between logistics companies, passenger transportation companies and other entities. When courier vehicles are limited or the destination village is very remote and the demand is low, it is recommended to adopt the RCBF model, which is able to minimise the frequency of use and distance of logistic vehicles. In addition, the RCBF model enables all parties involved in the collaboration to obtain considerable income, achieving the multi-objective unity of cost savings, efficiency and increased income. Overall, the implementation of RCBF in rural areas can achieve a win-win situation for rural residents, express delivery companies and public transport operators. At the same time, the key operational mechanisms of the RCBF model is examined, including route optimisation, cost quantification and sharing, to provide a more general transport model design idea that can be applied to countries and regions with large rural areas.

Key words: collaborative transportation, passenger-freight integration, rural logistics, cost savings

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