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中国管理科学 ›› 2026, Vol. 34 ›› Issue (5): 109-122.doi: 10.16381/j.cnki.issn1003-207x.2025.1372cstr: 32146.14.j.cnki.issn1003-207x.2025.1372

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开源程度作为信号:大模型质量信息披露的博弈分析

王靖1, 赵骅1(), 刘凤灵2, 曾锦涵3, 李志国2   

  1. 1.重庆工商大学成渝地区双城经济圈建设研究院,重庆 400067
    2.重庆工商大学工商管理学院,重庆 400067
    3.华盛顿大学奥林商学院,圣路易斯市 美国 63130
  • 收稿日期:2025-08-27 修回日期:2025-10-08 出版日期:2026-05-25 发布日期:2026-04-21
  • 通讯作者: 赵骅 E-mail:zhaohua@ctbu.edu.cn
  • 基金资助:
    重庆市自然科学联合创新基金项目(CSTB2023NSCQ-LZX0167);重庆市技术创新与应用发展重点研发项目(2024TIAD-KPX0154);国家重点研发计划(2022YFB3303600);重庆工商大学研究生科研创新项目(yjscxx2024-284-81)

Open-Source Degree as a Signal: A Game-Theoretic Analysis of Quality Information Disclosure in Large Language Models

Jing Wang1, Hua Zhao1(), Fengling Liu2, Jinhan Zeng3, Zhiguo Li2   

  1. 1.Institute For Chengdu-Chongqing Economic Zone Development,Chongqing Technology and Business University,Chongqing 400067,China
    2.School of Business Administration,Chongqing Technology and Business University,Chongqing 400067,China
    3.Olin business school,Washington University,Saint Louis 63130,USA
  • Received:2025-08-27 Revised:2025-10-08 Online:2026-05-25 Published:2026-04-21
  • Contact: Hua Zhao E-mail:zhaohua@ctbu.edu.cn

摘要:

随着公众对大模型产品质量的关注度不断提升,厂商正尝试通过开源来间接传递质量信息,以此增强消费者对大模型质量的感知并缓解其对安全性的担忧。本文通过构建信号博弈模型,以大模型开源程度为质量信号,讨论厂商的质量信息披露策略对大模型开源程度、市场需求以及厂商利润等的影响。研究发现:当高质量与低质量厂商间的质量差异较小时,厂商在不披露质量信息策略下将隐藏自身质量类型(混同均衡),相比于主动披露策略,此时高质量厂商的大模型开源程度与第一期的市场需求均更低,第二期的市场需求更高,而低质量厂商则相反;当质量差异较大时,厂商在不披露质量信息策略下将揭示自身类型(分离均衡),相比于主动披露策略,此时高质量厂商的大模型开源程度与第一期市场需求均更高,第二期市场需求更低,低质量厂商的大模型开源程度与市场需求则不受影响。主动披露质量信息始终有助于提高高质量厂商的利润,而在质量差异较大时,会降低低质量厂商的利润。

关键词: 质量信息不对称, 大模型, 信号博弈, 开源程度

Abstract:

As public concern about the quality of large language models (LLMs) continues to grow, vendors are increasingly adopting open-source strategy as an indirect means to signal quality, aiming to enhance consumers’ perception of model performance and alleviate security concerns. A signaling game model is constructed in which the open-source degree of LLMs serves as a quality signal, and how a vendor’s quality disclosure strategy affects the open-source degree, market demand, and profits is examined. It is found that when the quality difference between the vendor’s potential high and low-type states is small, the vendor conceals its quality type under a non-disclosure strategy (pooling equilibrium). Compared with active disclosure, in this case a high-type vendor chooses a lower open-source degree and experiences lower first-period market demand but higher second-period demand, while the opposite pattern holds for a low-type vendor. When the quality difference is large, the vendor reveals its type under non-disclosure (separating equilibrium), where a high-type vendor adopts a higher open-source degree and achieves higher first-period demand but lower second-period demand compared to active disclosure, while a low-type vendor’s open-source degree and market demand remain unaffected. Active quality disclosure always enhances the profit of a high-type vendor, but reduces the profit of a low-type vendor when the quality difference is substantial.

Key words: quality information asymmetry? large language models? signaling game? open-source degree

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