考虑顾客效用和时变品质度的乳品供应链品质激励契约研究

doi:10.16381/j.cnki.issn1003-207x.2019.0488

Abstract

Abstract: “Quality， safety and green development” has become the consensus of the development of the dairy industry. If there is no reasonable interest distribution mechanism to support, the enthusiasm of processing enterprises would becombat in the face of high quality input costs. In this study, the quality of dairy products is defined by the concept of satisfactory quality. Considering the influence of time on the quality of dairy products, a “time-varying quality” functionis built with productivity, behavioral and environmental perspectives. With the consideration of the time sensitivity of customer utility, the quality markup and time-varying quality characteristic of dairy products and the revenue management of producers are combined.Two incentive mechanisms, the “wholesale price + revenue sharing” contract and the “revenue sharing + quality input cost sharing” contract, are designed to stimulate the main enterprises in the dairy supply chain to increase the input in product quality.

Key words: dairy supply chain; supply chain contract; time-varying quality; customer utility; incentive mechanism

CLC Number:

F274

HUA Lian-lian, DENG Si-jie, WANG Jian-guo, YUE Xiao-hang. Research on Quality Incentive Contracts of Dairy Supply Chain Considering Customer Utility and Time-Varying Quality[J]. Chinese Journal of Management Science, 2021, 29(11): 146-157.

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Research on Quality Incentive Contracts of Dairy Supply Chain Considering Customer Utility and Time-Varying Quality

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