“线上销售/回收+线下服务”的闭环供应链定价与服务决策

doi:10.16381/j.cnki.issn1003-207x.2019.1254

中国管理科学 ›› 2022, Vol. 30 ›› Issue (1): 175-184.doi: 10.16381/j.cnki.issn1003-207x.2019.1254

“线上销售/回收+线下服务”的闭环供应链定价与服务决策

闫彦超¹, 马祖军^1,2

1.西南交通大学经济管理学院，四川成都610031；2.服务科学与创新四川省重点实验室，四川成都610031

收稿日期:2019-08-22 修回日期:2019-12-17 出版日期:2022-01-20 发布日期:2022-01-29
通讯作者: 马祖军(1974-)，男(汉族)，浙江开化人，西南交通大学经济管理学院，教授，博士生导师，研究方向：物流与供应链管理、应急管理，Email:zjma@swjtu.edu.cn. E-mail:zjma@swjtu.edu.cn
基金资助:
国家自然科学基金资助青年项目(71103149)；教育部人文社会科学研究规划基金资助项目(16YJA630005)；四川省社会科学研究规划重点项目(SC17A030)

Pricing and Service Decisions in a Closed-loop Supply Chain with Online Sales/collection and Offline Services

YAN Yan-chao¹, MA Zu-jun^1,2

1. School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China;2. Service Science and Innovation Key Laboratory of Sichuan Province, Chengdu 610031, China

Received:2019-08-22 Revised:2019-12-17 Online:2022-01-20 Published:2022-01-29
Contact: 马祖军 E-mail:zjma@swjtu.edu.cn

摘要/Abstract

摘要： 对于“线上销售/回收+线下服务”的闭环供应链模式，研究了制造商在正向和逆向渠道中都与服务商进行收益共享情况下的最优销售/回收定价决策和最优服务水平决策，并比较了制造商领导的Stackelberg博弈、服务商领导的Stackelberg博弈、制造商与服务商Nash均衡博弈三种情形下的最优决策和最优利润。结果表明：最优的新产品销售价格和正向渠道服务水平均与正向渠道收益分成比例呈正相关；最优的废旧产品回收价格与逆向渠道收益分成比例呈负相关，而最优的逆向渠道服务水平与之呈正相关。制造商和服务商的最优利润不仅受正逆向渠道收益分成比例的影响，而且与新产品生产成本的大小有关：当新产品生产成本较小时，处于领导地位的一方获得的最优利润最大，而当新产品生产成本增大到一定程度后，对方处于领导地位时自身获得的最优利润反而最大，而双方均势时各自获得的最优利润均不占优。

关键词: 闭环供应链;线上销售/回收；线下服务；定价；服务水平；收益共享

Abstract: With the rapid development of E-commerce, more and more manufacturers sell their products directly through online channels. Moreover, online channels have also great advantages in collecting used products. Many manufacturers have begun to collect used products online and remanufacture the returned products, which not only saves resources, but also improves enterprises’ social image. In this context, many manufacturers carry out online sales and collection, then remanufacture and resale the returned products, thus forming a closed-loop supply chain (CLSC). While the online sales/collection provides convenience to consumers, its offline service quality and efficiency have also become the key to its success. Therefore, more and more manufacturers choose to cooperate with professional offline service providers who offer consumers services such as product experience, distribution, return and maintenance, thereby forming a cooperative relationship between manufacturers' online sales/collection and service providers’ offline services.

Key words: closed-loop supply chain; online sales/collection; offline services; pricing; service level; revenue sharing

中图分类号:

F252

闫彦超, 马祖军. “线上销售/回收+线下服务”的闭环供应链定价与服务决策[J]. 中国管理科学, 2022, 30(1): 175-184.

YAN Yan-chao, MA Zu-jun. Pricing and Service Decisions in a Closed-loop Supply Chain with Online Sales/collection and Offline Services[J]. Chinese Journal of Management Science, 2022, 30(1): 175-184.

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“线上销售/回收+线下服务”的闭环供应链定价与服务决策

Pricing and Service Decisions in a Closed-loop Supply Chain with Online Sales/collection and Offline Services

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