店中店模式对资金约束供应链生产和销售努力决策的影响研究

doi:10.16381/j.cnki.issn1003-207x.2020.1349

中国管理科学 ›› 2023, Vol. 31 ›› Issue (5): 141-151.doi: 10.16381/j.cnki.issn1003-207x.2020.1349

• 论文 • 上一篇

店中店模式对资金约束供应链生产和销售努力决策的影响研究

聂福海¹, 李电生², 肖婷婷¹

1.哈尔滨工业大学深圳经济管理学院，广东深圳518055； 2.中国海洋大学经济学院，山东青岛266100

收稿日期:2020-07-14 修回日期:2020-11-05 发布日期:2023-05-23
通讯作者: 肖婷婷（1982-），女(汉族)，江苏泰兴人，哈尔滨工业大学（深圳）经济管理学院，副教授，博士生导师，研究方向：运营管理与市场营销,Email：xiaotingting@hit.edu.cn. E-mail:xiaotingting@hit.edu.cn
基金资助:
国家自然科学基金资助项目（71601056）；国家社会科学基金资助项目 (15BJL103)

Effects of the Store-within-a-store Mode on Production and Sales Effort Strategy of a Capital Constrained Supply Chain

NIE Fu-hai¹, LI Dian-sheng², XIAO Ting-ting¹

1. School of Economics and Management, Harbin Institute of TechnologyShenzhen, Shenzhen 518055, China；2. School of Economics, Ocean University of China, Qingdao 266100, China

Received:2020-07-14 Revised:2020-11-05 Published:2023-05-23
Contact: 肖婷婷 E-mail:xiaotingting@hit.edu.cn

摘要/Abstract

摘要： 为研究店中店模式对于资金约束供应链运作的影响，本文在考虑外部银行信贷融资渠道的前提下，基于报童模型，构建了传统批零模式和店中店模式下零售商和资金短缺制造商的博弈模型。通过对比分析，探讨了店中店模式对供应链中成员最优生产量、销售努力水平和期望利润的影响，并进一步研究了销售收益提成比例等参数与供应链系统利润的关系。研究结果表明：供应链中成员最优决策受销售收益提成比例、贷款利率的影响；相比于传统批零模式，当销售收益提成比例、银行贷款利率满足一定条件时，店中店模式将激励制造商提高生产量和销售努力水平，提高制造商以及供应链系统期望利润。

关键词: 资金约束；供应链；银行信贷；店中店模式；运营决策

Abstract: As supply chain problems such as the bullwhip effect are becoming more prominent, more and more enterprises such as LV and Channel begin to adopt the store-within-a-store mode. Compared with the traditional wholesale and retail mode, the manufacturer adopting the store-within-a-store mode directly takes charge of production, inventory, sales and so on, faces more demand and process uncertainties, bears higher operation costs, and may lack funds.

Key words: capital constraints；supply chain；bank credit；store-within-a-store mode；operation decision

中图分类号:

F252
C934

聂福海, 李电生, 肖婷婷. 店中店模式对资金约束供应链生产和销售努力决策的影响研究[J]. 中国管理科学, 2023, 31(5): 141-151.

NIE Fu-hai, LI Dian-sheng, XIAO Ting-ting. Effects of the Store-within-a-store Mode on Production and Sales Effort Strategy of a Capital Constrained Supply Chain[J]. Chinese Journal of Management Science, 2023, 31(5): 141-151.

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店中店模式对资金约束供应链生产和销售努力决策的影响研究

Effects of the Store-within-a-store Mode on Production and Sales Effort Strategy of a Capital Constrained Supply Chain

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