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中国管理科学 ›› 2017, Vol. 25 ›› Issue (8): 184-196.doi: 10.16381/j.cnki.issn1003-207x.2017.08.020

• 论文 • 上一篇    

技术贸易壁垒对食品企业技术选择决策影响的博弈研究

曹裕, 李青松, 李业梅   

  1. 中南大学商学院, 湖南 长沙 410083
  • 收稿日期:2016-06-18 修回日期:2016-10-23 出版日期:2017-08-20 发布日期:2017-10-16
  • 通讯作者: 李青松(1986-),男(汉族),陕西汉中人,中南大学商学院博士研究生,研究方向:食品安全社会治理、风险管理,E-mail:qingsonglismile@163.com. E-mail:qingsonglismile@163.com
  • 基金资助:

    国家自然科学基金资助项目(71573280,71573281);湖南省社会科学成果评审委员会重大课题(XSP2017ZDA011);湖南省哲学社会科学基金西部项目(16YBX029);中南大学创新驱动计划项目(2016CX040)

Game Research on the Influence of Technical Barriers to Trade on Food Enterprises'Decision Making

CAO Yu, LI Qing-song, LI Ye-mei   

  1. Business School, Central South University, Changsha 410083, China
  • Received:2016-06-18 Revised:2016-10-23 Online:2017-08-20 Published:2017-10-16

摘要: 技术性贸易壁垒对食品企业出口决策具有重要影响.本文研究由发达国家和发展中国家组成的双寡头市场下技术性贸易壁垒对两家食品企业技术选择决策的影响,建立考虑产品可替代性的两阶段博弈模型,比较研究存在技术性贸易壁垒和不存在技术性贸易壁垒两种情形下的食品企业技术选择问题.研究表明,在不存在技术壁垒情形下,发展中国家企业将不会改变其生产技术水平;而存在技术性贸易壁垒时,企业的技术选择决策会受到产品处理成本因素的影响,与发达国家相比,该因素对发展中国家的影响更为显著,同时这种影响会随着产品召回系数的增大而进一步加剧。

关键词: 双寡头市场, 两阶段博弈, 食品技术贸易壁垒, 技术选择, 产品处理成本

Abstract: In recent years,the trend of economic globalization is becoming increasingly obvious and tariff levels are constantly decreasing.However,this is not on behalf of the full liberalization of the global economy and trade.Because technical barrier has its own characteristics,that is concealment,rationality and flexibility.It has gradually become the main form of non-tariff barriers.According to the research center of China's technical barriers to trade,the notification of food has reached more than half.As a result,relevant issues related technical trade barriers of food enterprise has caused wide attention of scholars at home and abroad.Besides,available literature shows technical differentiation is one of the crucial reasons of generating technical barriers to trade.However,more research is mainly focused on the causes of technical trade barriers and its influence on export enterprises.There is less study focused on food enterprises'technology choice, while the enterprises will inevitably consider the cost factor at the time they choose technology improvement strategy.In this paper,under the hypothesis of duopoly market, an enterprise of developing country for exporting products as well as an enterprise of developed country for domestic sale is investigated under the circumstances whether there exist technical trade barriers or not.After that,two enterprises'technology selection cost,labor resources cost and product disposal cost in different cases are set up and calcalated so as to get the total cost of product sales process.Based on price-sensitive consumers, product market demand function of two enterprises in both cases is built,which is distinguished with whether technical trade barriers exist.Then the enterprise product price and technology selection decisions objective function is established according to enterprise product price,market demand and the total cost of sales process under two different circumstances.After that,by solving analysis method of two-phase game model,two enterprises' technology selection strategy and the impact of cost on enterprise technology choice in the process of the product sales are discussed in both cases of whether technical barriers to trade exist.Besides,two enterprises' product prices,sales amounts and profit changes under the circumstance of optimal technology selection are compared.Numerical analysis is used to show the practical applicability of the proposed model in context on the basis of apple export trade data in 20 15.The result shows,under the circumstance of no technical barriers,enterprise in developing country won't change the level of production technology;while in the presence of technical trade barrier,enterprises'technology selection strategies will be affected by the cost of disposal cost factors.Furthermore,compared with developed country,the impact of above factors on developing country is more significant,and this effect will further exacerbate with the increase of product recall coefficient.Finally,relevant policy suggestion is put forward that Chinese authorities are supposed to enhance construction of food safety standards,and food enterprises should strengthen their awareness of food safety social responsibility.

Key words: double oligopoly market, two-phase game model, food technology barrier to trade, technology selection, product disposal cost

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