基于5P4F的电子商务模式创新方法研究

摘要/Abstract

摘要： 互联网的发展为商务模式创新开辟了广阔空间和自由度,持续创新是电子商务模式与生俱来的本质。亚马逊等商务模式在美国专利与商标局获得专利极大地刺激了商务模式创新活动。本文提出了基于 5P4F(5P指Product、Price、Place、Promotion和Potion;4F指businessflow、informationflow、capitalflow和logisticsflow)的电子商务模式的分析方法,提出了基于 5P4F的企业电子商务模式创新方法。

关键词: 电子商务, 商务模式, 5P4F, 创新

Abstract: The Internet provides greater space and flexibility for business model innovations.Continuous innovation is a unique characteristic of e-commerce business models.The innovation activities are stimulated greatly by the fact that the one-click shopping process invented by Amazon was patented in the US Patent and Trademark Office.The paper presents a 5P4F-based(5P means Product,Price,Place,Promotion and Potion;4F means business flow,information flow,capital flow and logistics flow)analysis and innovation method of e-commerce business models.

Key words: e-commerce, business model, 5P4F, innovation

中图分类号:

C931

方孜, 王刊良. 基于5P4F的电子商务模式创新方法研究[J]. 中国管理科学, 2002, (4): 74-81.

FANG Zi, WANG Kan-liang. 5P4F-based Innovation Method of E-Commerce Business Models[J]. Chinese Journal of Management Science, 2002, (4): 74-81.

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