关键词: 鲜活农产品, 供应链协调, 收益共享契约, 随机需求

Abstract: For a fresh agricultural supply chain consisting of one manufacture and one distributor and one retailer,this paper respectively figures out the optimal expected profit under three levels of supply chain and also figures out the profit distribution of each member in the supply chain under the coordination of revenue-sharing contract.The results show that the revenue-sharing contract is able to coordinate the three-level fresh agricultural supply chain effectively.This model allows the system efficiency to be achieved as well as improve the profits of all the SC actors by tuning the contract parameters.And the optimal expected prof it decreases as the increases of the dem and price elasticity and transportation time.In the end,anumerical example is given to verify the correctness of the findings.

Key words: fresh agricultural products, channel coordination, revenue sharing contracts, stochastic dem and