主管:中国科学院
主办:中国优选法统筹法与经济数学研究会
   中国科学院科技战略咨询研究院

中国管理科学 ›› 2022, Vol. 30 ›› Issue (11): 74-83.doi: 10.16381/j.cnki.issn1003-207x.2020.0754

• 论文 • 上一篇    下一篇

不同交叉销售结构情境下竞争供应链运营决策研究

刘晓婧1, 付红2, 杜文意1   

  1. 1.江苏师范大学商学院,江苏 徐州221116; 2.合肥工业大学管理学院,安徽 合肥230009
  • 收稿日期:2020-04-25 修回日期:2020-09-23 出版日期:2022-11-20 发布日期:2022-11-28
  • 通讯作者: 杜文意(1983-),男(汉族),山东枣庄人,江苏师范大学商学院,副教授,博士,硕士生导师,研究方向:物流与供应链管理,Email:wydu@jsnu.edu.cn. E-mail:wydu@jsnu.edu.cn
  • 基金资助:
    国家社会科学基金资助项目(21FGLB039);国家自然科学基金资助项目(71702067,72101219);江苏师范大学博士科研基金资助项目(16XWR011)

Operating Decision under Competing Supply Chains with Different Cross Sales Model

LIU Xiao-jing1, FU Hong2, DU Wen-yi1   

  1. 1. Business School, Jiangsu Normal University, Xuzhou 221116, China;2. School of Management, Hefei University of Technology, Hefei 230009, China
  • Received:2020-04-25 Revised:2020-09-23 Online:2022-11-20 Published:2022-11-28
  • Contact: 杜文意 E-mail:wydu@jsnu.edu.cn

摘要: 不同的销售主体可以销售不同的产品数量。考虑竞争供应链系统由两个制造商和两个零售商组成,下游每个零售商都可以选择垂直上游制造商或者对方的制造商进行产品订购,构建了排他性、单交叉和双交叉三种销售模型,研究不同的竞争强度如何影响零售商订货策略、制造商批发价格和系统绩效。结果表明,当纵向竞争强度不变时,排他性销售下供应链的系统利润随着横向竞争强度的增大而逐渐减小,单交叉销售下供应链的系统利润随着横向竞争强度的增大而逐渐增大。而双交叉销售下供应链的系统利润的变化不仅与横向竞争有关,而且也与纵向竞争相关。

关键词: 竞争供应链;交叉销售;运营决策;动态演化

Abstract: In a competing supply chain model consisting of two manufacturers and two retailers, each manufacturer can choose one or two downstream retailers distribution products. An exclusive sales, single cross and double cross sales supply chain competition model is set up, and the effects of different competition intensities on the ordering strategy, wholesale price and performance in three models are analyzed. The results show that when the vertical competition intensity is constant, the system profit of the supply chain under exclusive sales decreases with the increase of the horizontal competition intensity, and the system profit of the supply chain under single cross sales increases with the increase of the horizontal competition intensity. The change of system profit of supply chain under double cross selling is not only related to horizontal competition, but also vertical competition.

Key words: comprting supply chain; cross sale; operating decision; dynamic evolution

中图分类号: