软件产业虚拟集群企业间信任进化博弈研究

中国管理科学 ›› 2014, Vol. 22 ›› Issue (12): 118-125.

软件产业虚拟集群企业间信任进化博弈研究

翟丽丽^1,2, 柳玉凤², 王京², 李楠楠²

1. 哈尔滨理工大学高新技术发展与管理研究中心, 黑龙江哈尔滨 150040;
2. 哈尔滨理工大学管理学院, 黑龙江哈尔滨 150040

收稿日期:2012-05-23 修回日期:2013-04-24 出版日期:2014-12-20 发布日期:2014-12-23
作者简介:翟丽丽(1963-),女(汉族),河北武安人, 哈尔滨理工大学管理学院教授,研究方向:虚拟组织、电子商务.
基金资助:
国家自然科学基金资助项目(71272191,71072085);黑龙江省自然科学基金项目(G201301);黑龙江省高等学校哲学社会科学创新团队建设计划资助(TD201203)

Research on Evolutionary Game on Trust among Software Industrial Virtual Cluster's Enterprises

ZHAI Li-li^1,2, LIU Yu-feng², WANG Jing², LI Nan-nan²

1. High and new technology development and management research center, Harbin University of Science and Technology, Harbin 150040, China;
2. School of management, Harbin University of Science and Technology, Harbin 150040, China

Received:2012-05-23 Revised:2013-04-24 Online:2014-12-20 Published:2014-12-23

摘要/Abstract

摘要： 针对软件产业虚拟集群内软件企业合作过程中存在的合作态度不积极、机会主义行为严重、资源共享程度低等不信任问题,从软件企业的有限理性出发,运用进化博弈理论,引入合作收益、收益分配系数、风险成本以及背信成本等影响因素,构建软件产业虚拟集群企业间信任进化博弈模型,对进化路径及结果进行分析,运用Matlab进行数值模拟。研究表明,通过提高软件企业间合作收益,确定最优的收益分配系数及合理的背信成本,降低风险成本,能够提升软件产业虚拟集群企业间信任。

关键词: 软件产业虚拟集群, 信任, 进化博弈, 数值模拟

Abstract: In view of the existing realistic distrust problems, such as negative cooperation attitude, the serious opportunistic behavior and low degree of resources sharing during the cooperation process among software enterprises in software industrial virtual cluster, the limited rationality of software enterprises is taken into considered, and uses evolutionary game theory is used to establish software industrial virtual cluster trust evolutionary game model by introducing the influencing factors that include cooperation income, income distribution coefficient, risk cost and the cost of breach of trust, and so on. Then in this paper the analysis about the model evolution path and results are carried on and the Matlab is used to do numerical simulation. Research shows that, by improving the software enterprises cooperation income, determining the optimal income distribution coefficient and reasonable the cost of trust breach, reducing the risk of cost, can improve the trust relationship among software enterprises in software industrial virtual cluster.

Key words: Software Industrial Virtual Cluster, trust, evolutionary game, numerical simulation

中图分类号:

C931.1

翟丽丽, 柳玉凤, 王京, 李楠楠. 软件产业虚拟集群企业间信任进化博弈研究[J]. 中国管理科学, 2014, 22(12): 118-125.

ZHAI Li-li, LIU Yu-feng, WANG Jing, LI Nan-nan. Research on Evolutionary Game on Trust among Software Industrial Virtual Cluster's Enterprises[J]. Chinese Journal of Management Science, 2014, 22(12): 118-125.

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