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中国管理科学

中国管理科学 ›› 2010, Vol. 18 ›› Issue (2): 32-41.

• 论文 • 上一篇    下一篇

考虑顾客策略行为的易逝品定价与再制造柔性补货机制研究

彭志强1, 熊中楷1, 李根道2   

  1. 1. 重庆大学经济与工商管理学院, 重庆400030;
    2. 吉林大学管理学院, 吉林长春130025
  • 收稿日期:2009-02-02 修回日期:2010-01-12 出版日期:2010-04-30 发布日期:2010-04-30
  • 作者简介:彭志强(1981- ),男(汉族),四川安岳人,重庆大学经济与工商管理学院博士生,研究方向:收益管理与动态定价、供应链管理.
  • 基金资助:

    国家自然科学基金资助项目(70871125,70571088);重庆市自然科学基金资助项目(cstc12006BB0188)

The Pricing Policy and Remanufacturing Flexible Replenishment Mechanism of Perishable Goods in the Presence of Strategic Customer Behavior

PENG Zhi-qiang1, XIONG Zhong-kai1, LI Gen-dao2   

  1. 1. School of Economics and Business Administration, Chongqing University, Chongqing 400030, China;
    2. School of Management, Jilin University, Changchun 130025, China
  • Received:2009-02-02 Revised:2010-01-12 Online:2010-04-30 Published:2010-04-30

PDF (PC)

1609

被引次数

123

摘要： 本文将再制造作为一种柔性补货机制,研究了考虑顾客策略行为的易逝品定价和再制造柔性补货问题。研究表明顾客策略行为减少了零售商的期望利润,再制造柔性补货机制可以缓解顾客策略行为的影响,提高零售商的期望利润,最后分析了该机制对消费者剩余和社会福利的影响。

关键词: 顾客策略行为, 易逝品, 定价, 再制造, 柔性补货

Abstract: This paper studies the pricing policy and remanufacturing flexible replenishment mechanism of perishable goods in the presence of strategic customer behavior,by introducing the remanufacturing as flexible replenishment. We prove analytically that the expected profit of the seller is ruined by the strategic consumers,while the flexible replenishment can mitigate the impact of customer strategic purchasing behavior and increase the seller's expected profit. Finally,the impacts of the mechanism on the consumer surplus and the social welfare are discussed.

Key words: strategic customer behavior, perishable products, pricing, remanufacturing, flexible replenishment mechanism

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