基于4PL的跨境电商物流联盟多方行为博弈研究

doi:10.16381/j.cnki.issn1003-207x.2020.08.009

中国管理科学 ›› 2020, Vol. 28 ›› Issue (8): 104-113.doi: 10.16381/j.cnki.issn1003-207x.2020.08.009

基于4PL的跨境电商物流联盟多方行为博弈研究

杜志平¹, 付帅帅², 穆东³, 王丹丹⁴

1. 北京物资学院物流学院, 北京 101149;
2. 东南大学经济管理学院, 江苏南京 211189;
3. 北京交通大学经济与管理学院, 北京 100044;
4. 南京航空航天大学经济与管理学院, 江苏南京 210016

收稿日期:2018-06-05 修回日期:2018-10-30 出版日期:2020-08-20 发布日期:2020-08-25
通讯作者: 付帅帅(1991-),男(汉族),河南商丘人,东南大学经济管理学院,博士研究生,研究方向:物流供应链管理,E-mail:chenfushi12@163.com. E-mail:chenfushi12@163.com
基金资助:
国家自然科学基金资助面上项目（71772016）；2018北京物资学院科技协同攻关团队建设项目（2018XJGG01）

Multi-party Behavior Game Research of Cross-border E-commerce Logistics Alliance Based on 4PL

DU Zhi-ping¹, FU Shuai-shuai², MU Dong³, WANG Dan-dan⁴

1. School of Logistics, Beijing Wuzi University, Beijing 101149, China;
2. School of Economics and Management, Southeast University, Nanjing 211189, China;
3. School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China;
4. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China

Received:2018-06-05 Revised:2018-10-30 Online:2020-08-20 Published:2020-08-25

摘要/Abstract

摘要： 在对我国4PL跨境电商物流联盟运作模式分析的基础上，针对基于跨境电商平台主导的跨境电商物流联盟，运用演化博弈理论，分析联盟内跨境电商平台、物流服务商和商家之间的动态博弈过程，构建三者在不同策略下的演化博弈模型，并结合系统动力学对三方策略选择的动态博弈进行仿真分析。结果表明，在联盟运作过程中：（1）各方参与者最终会达到"平台监管、物流企业努力、商家参与"的均衡状态，并且商家参与对联盟稳定运作具有重要作用。平台监管对物流企业策略选择具有直接影响，其应制定科学的惩罚力度及补偿裁定，以提升物流服务质量并保障商家权益；（2）联盟各方参与者对其相关外生变量具有较高的敏感性，但其最终策略受多个变量的共同作用，为此平台需发挥其主导作用，采取多种措施激发物流企业及商家的积极性。

关键词: 4PL跨境电商物流联盟, 多方行为, 演化博弈, 系统动力学

Abstract: The rapid rise of cross-border e-commerce broadened the development space of cross-border e-commerce logistics. As a new logistics development model generated by the practice of the enterprises, the 4PL-based cross-border e-commerce logistics alliance can effectively satisfy consumers' comprehensive demand for cross-border e-commerce logistics. However, the cross-border e-commerce logistics alliance led by the cross-border e-commerce platform is a multi-member operation organization, and each member of which conducts multiple dynamic and complex games in the business operation. The game relationship between the members is crucial to the stable operation of the alliance. Therefore, the evolutionary game theory is used to analyze the dynamic game process between cross-border e-commerce platform, logistics service provider and merchants in the alliance, and the tripartite evolutionary game model is constructed. Based on the investigation of relevant enterprises, system dynamics is used to simulate and analyze the dynamic game process of the three-party strategy selection. The results show that: (1) In the process of alliance operation, the three parts of platform supervision, logistics enterprise efforts and merchant participation will eventually reach the equilibrium. And the merchant participation plays an important role in the stable operation of the alliance. At the same time, the platform supervision has a direct impact on the strategic choice of logistics enterprises. The platform should formulate scientific penalties and compensation rulings to improve the quality of logistics services and protect the interests of merchants. (2) Participants in the alliance have high sensitivity to their relevant exogenous variables, but the final strategy is influenced by multiple variables. For this reason, the platform needs to play the leading role and take various measures to stimulate the enthusiasm of logistics enterprises and merchants. The research in this paper provides a methodological guidance for multi-party operation management based on 4PL cross-border e-commerce logistics alliance, and has enlightening significance for the improvement of the alliance operational level.

Key words: 4PL cross-border e-commerce logistics alliance, multi-party behavior, evolutionary game, system dynamics

中图分类号:

F253.9

杜志平, 付帅帅, 穆东, 王丹丹. 基于4PL的跨境电商物流联盟多方行为博弈研究[J]. 中国管理科学, 2020, 28(8): 104-113.

DU Zhi-ping, FU Shuai-shuai, MU Dong, WANG Dan-dan. Multi-party Behavior Game Research of Cross-border E-commerce Logistics Alliance Based on 4PL[J]. Chinese Journal of Management Science, 2020, 28(8): 104-113.

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基于4PL的跨境电商物流联盟多方行为博弈研究

Multi-party Behavior Game Research of Cross-border E-commerce Logistics Alliance Based on 4PL

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