碳交易背景下考虑消费者动态绿色感知的碳减排决策研究

doi:10.16381/j.cnki.issn1003-207x.2023.0867

Abstract

Abstract:

The regulation and mitigation of carbon emissions have become critical priorities worldwide. Consequently， many national governments have sequentially introduced diverse emission reduction policies， while the carbon trading market has been demonstrated as an efficacious market-based mechanism， serving as a crucial tool for mitigating carbon emissions. Furthermore， consumers' green consciousness is progressively intensifying， with an increasing number of consumers expressing concerns about the carbon footprint of products. Existing literature has examined factors influencing emission reduction and the impact of consumer green consciousness on such reduction efforts. However， there is limited consideration given to the dynamic change in consumers’ green perception. Consumers’ green perception， similar to carbon reduction， is a long-term dynamic process influenced by factors such as low-carbon policies and technological innovation. Therefore， considering the cap-and-trade and taking dynamic green perception and dynamic carbon reduction into account simultaneously， the impact of different government subsidy policies （consumer subsidy under the TC model and manufacturer subsidy under the TM model） on optimal decision-making in the supply chain is investigated. Furthermore， leveraging carbon emission data from energy-efficient air conditioners by Midea， along with cost data for Carbon Capture， Utilization， and Storage （CCUS）， and current carbon price from the cap-and-trade， a numerical analysis is conducted to examine the impacts of carbon trading prices and production emission coefficients on enterprise profits， societal welfare， and carbon emissions. It is found that：（1） Compared to the TM model， the proactive attention of supply chain members to environmental costs has been effectively enhanced under the TC model. （2） The steady-state value of societal welfare under the TC model surpasses that under the TM model from the long-term perspective. However， during the initial stages of product introduction， the societal welfare is lower under the TC model， even lower than that under the no-subsidy model. （3） When both the carbon trading price and consumer green preferences are relatively high， the optimal subsidy rate under the TC model is higher.

Key words: cap-and-trade, dynamic green perception, emission reduction, government subsidy, differential game

CLC Number:

F274

Danlu Zhang,Feng Li,Liang Liang, et al. Carbon Emission Reduction Decision Considering Dynamic Consumer Green Perception under the Cap-and-trade Policy[J]. Chinese Journal of Management Science, 2025, 33(10): 269-281.

Figures/Tables 9

参数	含义	参数	含义
$α$	碳减排感知系数	$ς$	碳交易价格
$r n$	低碳宣传感知系数	$A$	政府发放的碳配额量
$r m$	减排量系数	$v$	环境成本系数
$δ$	减排量衰减率	$e (t)$	污染物排放总量
$λ$	绿色感知衰减率	$R (t)$	消费者在 $t$ 时刻的绿色感知
$a$	潜在规模	$τ (t)$	产品在 $t$ 时刻的减排量
$φ$	价格敏感系数	$L (t)$	在 $t$ 时刻的环境成本
$μ$	消费者对的绿色偏好	$E m (t)$	制造商在 $t$ 时刻的碳减排努力水平
$β m$	制造商碳减排努力成本系数	$E n (t)$	零售商在 $t$ 时刻的低碳宣传水平
$β n$	零售商低碳减排宣传成本系数	$p (t)$	产品在 $t$ 时刻的零售价
$z$	生产排放系数	$w (t)$	产品在 $t$ 时刻的批发价

$μ$	$v$	$ς$	比较结果
$0 < μ < 1 / 4$	$v 1 < v < v ¯$	$0 < ς < ς 1$	$p T N = p T M > p T C$ $w T N = w T M > w T C$ $E n T N = E n T M > E n T C$
$1 / 4 < μ < 1$	$v 2 < v < v ¯$	$ς 1 < ς < ς ¯$
$0 < μ < 1 / 4$	$0 < v < v 1$	$0 < ς < ς ¯$	$p T C > p T M = p T N$ $w T C > w T M = w T N$ $E n T C > E n T N = E n T M$
$0 < μ < 1 / 4$	$v 1 < v < v ¯$	$ς 1 < ς < ς ¯$
$1 / 4 < μ < 1$	$0 < v < v 2$	$0 < ς < ς ¯$
$1 / 4 < μ < 1$	$v 2 < v < v ¯$	$0 < ς < ς 1$

$μ$	$v$	$ς$	对比结果
$0 < μ < 14$	$0 < v < v 3$	$0 < ς < ς ¯$	$E m T C > E m T M > E m T N$ $r ∞ T C > r ∞ T M > r ∞ T N$ $τ ∞ T C > τ ∞ T M > τ ∞ T N$
	$v 3 < v < v 1$	$ς 3 < ς < ς ¯$
	$v 1 < v < v ¯$	$ς 3 < ς < ς ¯$
$14 < μ < 34$	$0 < v < v 3$	$0 < ς < ς ¯$
$14 < μ < 34$	$v 3 < v < v 2$	$ς 3 < ς < ς ¯$
$34 < μ < 1$	$0 < v < v 2$	$0 < ς < ς ¯$
$34 < μ < 1$	$v 2 < v < v 3$	$0 < ς < ς 3$
$0 < μ < 14$	$v 3 < v < v 1$	$0 < ς < ς 3$	$E m T C > E m T N > E m T M$ $r ∞ T C > r ∞ T N > r ∞ T M$ $τ ∞ T C > τ ∞ T N > τ ∞ T M$
$0 < μ < 14$	$v 1 < v < v ¯$	$ς 1 < ς < ς 3$
$14 < μ < 34$	$v 3 < v < v 2$	$0 < ς < ς 3$
$14 < μ < 34$	$v 2 < v < v ¯$	$0 < ς < ς 1$
$34 < μ < 1$	$v 2 < v < v 3$	$ς 3 < ς < ς 1$
$34 < μ < 1$	$v 3 < v < v ¯$	$0 < ς < ς 1$
$0 < μ < 14$	$v 1 < v < v ¯$	$0 < ς < ς 1$	$E m T N > E m T C > E m T M$ $r ∞ T N > r ∞ T C > r ∞ T M$ $τ ∞ T N > τ ∞ T C > τ ∞ T M$
$14 < μ < 34$	$v 2 < v < v ¯$	$ς 1 < ς < ς ¯$
$34 < μ < 1$	$v 2 < v < v 3$	$ς 1 < ς < ς ¯$
$34 < μ < 1$	$v 3 < v < v ¯$	$ς 1 < ς < ς ¯$

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Carbon Emission Reduction Decision Considering Dynamic Consumer Green Perception under the Cap-and-trade Policy

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