预售模式下考虑零售商公平关切的绿色产品供应链决策研究

doi:10.16381/j.cnki.issn1003-207x.2022.2709

Abstract

Abstract:

Manufacturers cooperate with merchants who are stationed on e-commerce platforms to promote green products through the pre-sale mode. Given that， a supply chain decision-making model considering the fairness concerns of the retailer under the pre-sale model is constructed based on Stackelberg Game， which considers that the dominant manufacturers and a retailer makes regular-sale promotional efforts， then the impact of green product pre-sale scales and the fairness concerns on the decision-making of supply chain members are analyzed. According to the model， the cost-sharing contract is established to relieve the uneven distribution of profits. It is found that： the improvement of consumers’ green sensitivity could urge the green upgrading of the supply chain， but lead to the reduction of promotion efforts. Increasing the scale of pre-sale could not continuously make up the profit gap. When a retailer has fairness concerns， it is not conducive for green products to upgrade， but the cost-sharing contract could weaken the negative effect of fairness concern behavior. In addition， the effects of adopting cost-sharing contract are more significant when the scale of pre-sale is large， and it could improve retailer' more profits than manufacturers. A larger cost-sharing coefficient would aggravate the negative effects of fairness concerns on the overall profits of the supply chain.

Key words: Pre-sale model, fairness concerns, cost-sharing contract, green products supply chain

CLC Number:

F274

Haoxiong Yang,Xinran Chen,Wei Shi, et al. Decisions of Green Products Supply Chain by Considering Retailer's Fairness Concerns under Advance Selling[J]. Chinese Journal of Management Science, 2025, 33(10): 282-292.

Figures/Tables 9

参数	$n = 35$	$n = 45$	$n = 55$
$π r e g - r f$	-828100	-240400	799400
$π r f$	1092000	1761000	2581000
$π r f c r$	1239000	1911000	2715000
$π r e g - s f$	251000	306900	421900
$π s f$	842600	1026000	1403000
$π s f c r$	916000	1147000	1555000
$π r e g - s c f$	-577000	66500	1221000
$π s c f$	1935000	2787000	3984000
$π s c f c r$	2156000	3058000	4270000

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Decisions of Green Products Supply Chain by Considering Retailer's Fairness Concerns under Advance Selling

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