考虑消费者偏好差异的网络视频平台和广告商决策研究

doi:10.16381/j.cnki.issn1003-207x.2021.1959

Abstract

CLC Number:

F274
F49

ZHU Xing-zhen,LI Li,ZHANG Hua, et al. Online Video Platform and Advertiser Decisions with the Difference in Consumer Preference[J]. Chinese Journal of Management Science, 2023, 31(1): 216-225.

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Online Video Platform and Advertiser Decisions with the Difference in Consumer Preference

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