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Chinese Journal of Management Science ›› 2026, Vol. 34 ›› Issue (10): 128-139.doi: 10.16381/j.cnki.issn1003-207x.2024.2170

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Data-driven Strategy Designing for the Online One-way Trading Without Known Price Variation Information

Wenming Zhang(), Na Shu   

  1. School of Economics and Management,Northwest University,Xi'an 710127,China
  • Received:2024-12-06 Revised:2025-06-13 Online:2026-10-25 Published:2026-10-09
  • Contact: Wenming Zhang E-mail:wenming@nwu.edu.cn

Abstract:

In practical applications, the problem of online one-way trading is widely encountered in areas, including foreign exchange, inventory procurement, advertising placement, product sale, leasing issues, etc. In the online one-way trading problem, 1 unit of some asset is to be sold in n periods by DM (decision makers) to maximize their returns. At period i, the DM must instantaneously determine whether to sell and the quantity to sell, solely relying on current price information pi without any foresight into future prices, pi+1, pi+2,…,pn . Traditional research typically assumes that DM knows the upper and lower bounds or their ratio of price to formulate effective strategy.In order to abandon the assumption that the upper and lower bounds of price changes need to be predicted in advance in the previous research, a new competitive strategy evaluation conception “λ- universal competitive difference” is proposed based on the competitive difference conception (where λ is the risk preference). From the seller's perspective, the optimal strategy for DM is delved into to successfully sell one unit of an asset in at most k transactions over n time periods, with the objective of maximizing returns. Then an optimal online strategy OSUCD is devised with the upper and lower bounds of price changes given by m and M. Then, it is elucidated that under specific case when λ=12, the λ-universal competitive difference degrades into the competitive difference proposed by Wang et al. (2016),the effectiveness of the strategy OSUCD was indirectly proved thereby. Furthermore, OSUCD is upgraded to a data-driven online strategy D-OSUCD that can select appropriate risk preferences λ¯(m,M) based on historical data. Simulation data corroborates the robustness of D-OSUCD's parameter settings. Notably, the DM does not need to anticipate the assumptions of the upper M and lower bounds m of the future price fluctuations in advance, and can instead flexibly set parameters within a reasonable range.Additionally, the data-driven online strategy D-OSUCD is applied, grounded in the λ-universal competitive difference criterion, to the carbon emission trading products of the China Hubei Carbon Emission Exchange (HBEA), China Beijing Green Exchange (BEA), and CEEX China Emissions Exchange (GDEA). These applications further validate the efficacy and robustness of the strategy D-OSUCD. The data-driven online strategy D-OSUCD in this paper can be used to analyze not only online one-way trading but also other online decision-making problems.

Key words: online one-way trading, data-driven strategy, competitive analysis, λ-universal competitive difference, competitive difference

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