BOPS模式下考虑退货异质性及需求随机性的订购决策及供应链协调研究

doi:10.16381/j.cnki.issn1003-207x.2023.0522

Abstract

Abstract:

The emergence of omni-channel new retailing such as BOPS has played an important role in reducing online and offline channel conflicts， promoting channel integration and enhancing consumers’ shopping experience， and has been widely used in fast fashion and other industries. Considering mixed procurement channels composed of traditional procurement and drop-shipping， the heterogeneity of multi-channel returns and the randomness of consumer demand， tthe retailer’s optimal ordering decision and the coordination of supply chain contract under the BOPS mode are analyzed.Based on the game theory， the onmi-channel ordering decision newsboy model under the BOPS mode is established with the goal of maximizing profits. The centralized decision-making is taken as the benchmark of the supply chain optimal strategy. The analysis results show that the retailer’s expected profit is a concave function about the order quantity， and there is a unique extreme value to maximize the retailer’s expected profit. The return rate of different channels has significant differences on the retailer’s optimal order quantity. Then the coordination effect of buy-back contract and revenue sharing contract on decentralized supply chain is investigated. The findings indicate that neither the buy-back contract nor the revenue sharing contract can achieve supply chain coordination in BOPS mode due to the problem of return. Therefore， a new threshold buy-back revenue sharing contract is proposed to coordinate the supply chain. The analysis shows that the threshold buy-back revenue sharing contract of joint buy-back and revenue sharing can achieve supply chain coordination and Pareto improvement， and reach the global optimization of the supply chain.It can further enrich and improve the research theory of omni-channel field， and provide theoretical guidance for enterprises’ operational decision-making and supply chain collaborative operation under the BOPS mode.

Key words: BOPS, drop-shipping, return, ordering decision, supply chain coordination

CLC Number:

F252

Shouyu Ma,Yanqing Liang,Feng Xiong, et al. Order Decision and Supply Chain Coordination Considering Demand Uncertainty and Return Heterogeneity under the BOPS Mode[J]. Chinese Journal of Management Science, 2025, 33(12): 264-273.

Figures/Tables 4

符号	含义
$x 1$	线下渠道的需求
$x 2$	线上渠道的需求
$x 3$	BOPS渠道的需求
$f x 1, x 2, x 3$	$x 1, x 2, x 3$ 的联合概率密度函数
$F x 1, x 2, x 3$	$x 1, x 2, x 3$ 的联合累积分布函数
$v 1$	线下渠道的单位产品销售价格
$v 2$	线上渠道的单位产品销售价格
$v 3$	BOPS渠道的单位产品销售价格
$w 1$	零售商向供应商订购产品的批发价格
$w 2$	使用drop-shipping订购产品的批发价格
$w r$	单位退货成本
$Q 1$	零售商向供应商订购的产品数量
$Q 2$	drop-shipping投递的产品数量
$β 1$	线下渠道的退货率
$β 2$	drop-shipping投递的退货率
$β 3$	线上购买通过自有库存满足的退货率
$β 4$	BOPS渠道的退货率
$t$	消费者转向线上渠道购买的比例
$ρ$	缺货造成的单位损失成本
$s$	零售商剩余库存的单位残值
$π i j$	供应链利润,其中下标 $i = (r, s, T),$ $r$ 表示供应商, $s$ 表示供应商, $T$ 表示集中决策；上标 $j = (D, B, R, M),$ $D$ 表示分散决策, $B$ 表示回购契约, $R$ 表示收益共享契约, $M$ 表示阈值回购收益共享契约

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Order Decision and Supply Chain Coordination Considering Demand Uncertainty and Return Heterogeneity under the BOPS Mode

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