绿色农产品供应链的信息分享与激励合约设计研究

doi:10.16381/j.cnki.issn1003-207x.2022.1414

摘要/Abstract

摘要：

构建由合作社、农业企业与消费者组成的绿色农产品供应链，其中农业企业具有需求信息优势，研究农业企业的需求信息分享策略及其对合作社与农业企业提升绿色努力的影响，并探讨信息分享的激励合约设计问题。研究结果表明，农业企业是否分享信息主要受到消费者对农产品绿色度敏感性影响。具体而言，当消费者对农产品绿色度敏感性较小时，农业企业不向合作社分享需求信息；当消费者对农产品绿色度敏感性较大时，农业企业会主动向合作社分享需求信息；当消费者对农产品绿色度敏感性适中时，合作社可以通过设置合同激励农业企业分享需求信息。此外，农业企业的需求信息分享策略也受到了绿色生产（加工）努力投入对最终产品绿色度的贡献程度的调节。研究还发现，所设计的转移支付合同可以激励农业企业进行需求信息分享，并实现农业企业和合作社双赢。

关键词: 绿色农产品供应链, 信息分享, 激励合约

Abstract:

A green agricultural product supply chain consisting of a cooperative， an agricultural enterprise and consumers is constructed， in which the agricultural enterprise has demand information advantage. It addresses the demand information sharing strategies of the agricultural enterprise and their impacts on the cooperative and the agricultural enterprise to enhance greening efforts， then explores the design of the incentive contract for information sharing. Research shows that whether the agricultural enterprise shares information is mainly influenced by consumers’ sensitivity to the greenness of agricultural products. Specifically， when consumers’ sensitivity to the greenness of agricultural products is small， the agricultural enterprise does not share demand information with the cooperative； when consumers’ sensitivity to the greenness of agricultural products is large， the agricultural enterprise takes the initiative to share demand information with the cooperative； and when consumers’ sensitivity to the greenness of agricultural products is moderate， the cooperative incentivizes the agricultural enterprise to share demand information by setting up contracts. In addition， the demand sharing strategies of the agricultural enterprise are also regulated by the contribution of green production （processing） efforts to the greenness of the final products. It is also found that the designed transfer payment contract can incentivize the agricultural enterprise to share demand information and achieve a win-win situation for both the agricultural enterprise and the cooperative.

Key words: green agricultural product supply chain, information sharing, incentive contract

中图分类号:

F275

曹裕,陶兰. 绿色农产品供应链的信息分享与激励合约设计研究[J]. 中国管理科学, 2025, 33(11): 221-230.

Yu Cao,Lan Tao. Research on Information Sharing and Incentive Contract Design of Green Agricultural Product Supply Chain[J]. Chinese Journal of Management Science, 2025, 33(11): 221-230.

图/表 3

表1

参数和符号说明"

参数	符号说明	参数	符号说明
$a$	农产品潜在需求	$s$	绿色加工努力投入
$θ$	合作社绿色生产努力投入对最终产品绿色度的贡献程度	$g$	农产品绿色度
$γ$	消费者对农产品绿色度敏感性	$k t$	绿色生产努力投入成本系数
$w$	批发价格	$k s$	绿色加工努力投入成本系数
$p$	农产品销售价格	$π c$	合作社的利润
$t$	绿色生产努力投入	$π c$	农业企业的利润

表1

图1

图2

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