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中国管理科学 ›› 2026, Vol. 34 ›› Issue (10): 323-336.doi: 10.16381/j.cnki.issn1003-207x.2024.2383

• • 上一篇    

不同供应链结构下消费市场对本土制造业中断动态恢复策略影响研究

孙嘉轶(), 杜伟龙   

  1. 哈尔滨理工大学经济与管理学院,黑龙江 哈尔滨 150080
  • 收稿日期:2024-12-31 修回日期:2025-04-28 出版日期:2026-10-25 发布日期:2026-10-09
  • 通讯作者: 孙嘉轶 E-mail:sjy_sjx@163.com
  • 基金资助:
    教育部人文社会科学基金项目(25YJA630072);黑龙江省自然科学基金资助项目(PL2025G017);黑龙江省哲学社会科学项目(25GLI006)

Impact of Consumer Market on the Dynamic Recovery Strategy of Disruption in Local Manufacturing Industry under Different Supply Chain Structures

Jiayi Sun(), Weilong Du   

  1. School of Economics and Management,Harbin University of Science and Technology,Harbin 150080,China
  • Received:2024-12-31 Revised:2025-04-28 Online:2026-10-25 Published:2026-10-09
  • Contact: Jiayi Sun E-mail:sjy_sjx@163.com

摘要:

当前经济全球化遭遇逆流,供应链全球化体系的不稳定性、不确定性显著上升,本土制造业如何应对由此带来的供应链中断成为亟待解决的问题。本文构建了由本土供应商、非本土供应商和本土制造商组成的博弈模型,在非本土供应商中断后,考虑了本土供应商低端升级与高端下沉两种典型恢复情境,以及分散式与股份式两种供应链结构,探讨消费者国货意识和不同消费市场情境对本土制造业动态恢复策略的影响,并提出供应链成员及系统的恢复路径与时间。研究发现:供应链恢复努力水平都会随时间推移而降低,同时,随着消费者国货意识记忆系数的增加而提升。然而,时间的负效应更为显著。消费市场对营销认可程度与制造商利润恢复时间的关系,在不同恢复情境下呈现分化,高端下沉情境中为正相关,而在低端升级情境中为负相关;股份式结构在低端升级情境中可降低供应商前期的资金风险,但较分散式结构削弱了消费者国货意识对供应链恢复的促进作用;从供应链整体利润恢复的角度来看,制造商始终是系统恢复的主要瓶颈,呈现出显著的“短板效应”。

关键词: 供应链中断, 消费者国货意识, 动态微分博弈, 恢复策略

Abstract:

Amid the ongoing backlash against economic globalization, the instability and uncertainty of global supply chain systems have risen significantly. With the growing momentum of de-globalization in Western economies and the increasingly vocal advocacy for trade protectionism among Western politicians, China's domestic enterprises have encountered frequent supply chain disruptions. These unilateral actions have not only hindered China's participation in international trade cooperation but also posed serious challenges to the sustainable development of its manufacturing sector. Nevertheless, the innovation-driven “dual circulation” strategy—emphasizing domestic market potential—has created new opportunities for domestic manufacturing transformation. Against this backdrop, how local manufacturers can effectively leverage domestic consumption to recover from supply chain disruptions, and how different recovery scenarios and supply chain structures shape recovery outcomes are investigated.A dynamic game model is constructed involving three key actors: domestic manufacturers, domestic suppliers, and non-domestic suppliers. The model incorporates two representative recovery scenarios—low-end upgrading and high-end extension—and further integrates the evolution of consumer patriotism and different market response conditions. The decentralized and equity-sharing supply chain structures are compared to analyze the dynamic recovery paths and time differences among supply chain members and the overall system.The main findings are as follows (1) Under both supply chain structures, recovery efforts by participants exhibit a decreasing trend over time; however, when disruptions persist and consumers have a strong memory coefficient of patriotic sentiment, the memory effect positively influences recovery efforts.(2) While consumer patriotism does not directly interact with the decision-making of manufacturers or domestic suppliers regarding effort levels, it does cause differentiated impacts on profit recovery. (3) In both recovery scenarios, greater consumer acceptance of new domestic products tends to crowd out original product lines, thereby weakening overall recovery effort across the supply chain. (4) The influence of marketing recognition on manufacturer recovery time exhibits scenario-dependent effects: it facilitates recovery under high-end extension but hinders it under low-end upgrading. (5) Compared with the decentralized structure, the equity-sharing structure better balances the recovery timing between manufacturers and domestic suppliers and alleviates financial risk for suppliers in the early stage of low-end upgrading. However, it also weakens the positive effect of consumer patriotism on system recovery. (6) From the perspective of system-wide profit recovery, the manufacturer consistently acts as the bottleneck, with a pronounced “short board effect.” This is particularly evident in the equity-sharing structure, where manufacturers demonstrate a more significant free-riding tendency, especially under the high-end extension scenario.

Key words: supply chain disruptions, consumer awareness of domestic products, dynamic differential game, recovery strategies

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