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中国管理科学 ›› 2025, Vol. 33 ›› Issue (5): 344-355.doi: 10.16381/j.cnki.issn1003-207x.2022.0900cstr: 32146.14.j.cnki.issn1003-207x.2022.0900

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感知价值对个人碳账户绿色信贷发展的作用机制研究

丁黎黎1, 赵忠超1, 张凯旋2()   

  1. 1.中国海洋大学经济学院,山东 青岛 266100
    2.中共山东省委党校(山东行政学院) 经济学教研部,山东 济南 250014
  • 收稿日期:2022-04-26 修回日期:2022-10-21 出版日期:2025-05-25 发布日期:2025-06-04
  • 通讯作者: 张凯旋 E-mail:kaixuanzhangouc@163.com
  • 基金资助:
    国家自然科学基金项目(71973132)

Research on the Mechanism of Perceived Value on the Development of Personal Carbon Account Green Credit

Lili Ding1, Zhongchao Zhao1, Kaixuan Zhang2()   

  1. 1.School of Economics,Ocean University of China,Qingdao 266100,China
    2.Department of Economics,Party School of Shandong Provincial Committee of C. P. C (Shandong Administration College),Jinan 250014,China
  • Received:2022-04-26 Revised:2022-10-21 Online:2025-05-25 Published:2025-06-04
  • Contact: Kaixuan Zhang E-mail:kaixuanzhangouc@163.com

摘要:

本文基于决策者有限理性,结合前景理论,构建个人碳账户绿色信贷中消费者、政府和银行三方演化博弈模型,并对模型进行演化均衡性分析,以衢江农商银行“点碳成金贷”为例,仿真模拟了不同初始参与意愿、政府补贴方式以及风险偏好对消费者、政府和银行策略选择的影响。研究结果显示:在初始参与意愿极低的时候,个人碳账户难以发展,初始意愿的增加有助于实现帕累托最优;相对于直接补贴,贴息补贴对促进消费者低碳消费更为有效;损失规避敏感度和效价敏感性的增大均使得消费者低碳消费和银行绿色信贷倾向加大,但对政府的严格监管决策产生了异质化影响。研究结论可从决策主体损益感知调节和风险偏好管理方面对促进个人碳账户发展提供参考。

关键词: 绿色信贷, 个人碳账户, 损益感知, 前景理论, 演化博弈

Abstract:

Personal carbon account is a powerful way to reduce carbon emission at the consumer end and achieve the goal of “dual carbon”. Establishing carbon accounts with individuals as the main body and encouraging green credit in personal carbon account can not only play the role of finance in optimizing resource allocation, but also help to change consumption patterns and improve energy use efficiency. In order to further explore the driving role of personal carbon account green loans on low-carbon behavior, and fully interpret the micro mechanism of irrational factors on the development of personal carbon account, this paper constructs the tripartite evolutionary game model of consumers, government and banks in the green credit of personal carbon account, and analyzes the evolutionary equilibrium of the model based on the bounded rationality of decision-makers and combined with the prospect theory. Taking the “point carbon into the gold loan” of Qujiang Rural Commercial Bank as an example, the paper simulates the balanced strategy choice of consumers, government, and banks under the different initial participation intention, government subsidy mode, and risk preferences. The results show that: when the initial willingness to participate is very low, personal carbon account is difficult to develop, and the increase of initial willingness helps to achieve Pareto optimization; compared with direct subsidies, discount interest subsidies are more conducive to promoting consumers' low-carbon consumption; the increase of loss avoidance sensitivity makes consumers more likely to choose low-carbon consumption strategy and banks more likely to choose green credit strategy; the increase of loss aversion sensitivity and titer sensitivity makes consumers more inclined to low-carbon consumption and banks more inclined to green credit, while the increase of cost sensitivity is not conducive to the development of personal carbon account. The conclusion can provide reference for promoting the development of personal carbon account from the aspects of profit and loss perception regulation and risk preference management of decision makers.

Key words: green credit, personal carbon account, profit and loss of perception, prospect theory, evolutionary game

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