主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
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中国管理科学

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智联产品制造商的隐私承诺对供应链参与者决策的影响研究

舒俞鑫, 刘碧玉   

  1. 福州大学经济与管理学院, 福建 350108 中国
  • 收稿日期:2025-09-09 修回日期:2025-12-01 接受日期:2026-01-01
  • 通讯作者: 刘碧玉
  • 基金资助:
    国家社科基金后期资助项目(24FGLB074); 教育部人文社会科学基金规划项目(24YJAZH08); 国家自然科学基金面上项目(71971064); 福建省自然科学基金面上项目(2023J01394)

Impact of Smart Connected Product Manufacturer’s Privacy Commitment on Supply Chain Participants’ Decision-Making

Shu Yuxin, Liu Bi-Yu   

  1. , 350108, China
  • Received:2025-09-09 Revised:2025-12-01 Accepted:2026-01-01
  • Contact: Bi-Yu, Liu

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摘要： 消费者隐私担忧驱动智联产品制造商通过隐私承诺强化消费者信任，这影响着智联产品的需求；而多渠道销售体系使得各渠道的需求出现差异。基于此，本文以智联产品制造商与电商平台构成的双渠道供应链为研究对象，运用博弈模型，探讨无隐私承诺、需求驱动型隐私承诺及利润优化型隐私承诺场景下，电商平台渠道的产量和批发价格、直销渠道的产量、智联产品隐私保护水平、两者的利润及消费者剩余变化，并进一步分析市场规制与需求不确定两种场景。研究结果表明：（1）当信任收益较低（高）时，需求驱动型（利润优化型）隐私承诺下电商平台渠道的产量和批发价格、直销渠道的产量、智联产品隐私保护水平较高，且两者的利润以及消费者剩余较优。此外，直销渠道的产量在任何场景下均高于电商平台渠道的产量。（2）当消费者对智联产品隐私保护水平的担忧程度较低且对智联产品制造商隐私承诺的信任程度也较低时，无隐私承诺下供应链参与者的利润以及消费者剩余较优。（3）市场规制对供应链参与者的利润以及消费者剩余的影响强于消费者隐私担忧的直接反馈，前者使得各参与者的利润以及消费者剩余处于较低水平。此外，需求不确定性场景验证了原有结论的稳健性。同时，供应链参与者对市场需求的预测和信息共享能提升其运营效率，而智联产品制造商在需求预测方面更具优势。

关键词: 智联产品供应链, 生产决策, 隐私担忧, 隐私承诺

Abstract: Consumer privacy concerns drive smart connected product manufacturer to strengthen consumer trust through privacy commitment, which affects the demand for smart connected products. The multi-channel sales system leads to differences in the demands of each channel. Based on this, this study takes the dual-channel supply chain composed of a smart connected product manufacturer and an e-commerce platform as the research object, and uses the game model to explore the production and wholesale price of e-commerce platform channel, the production of direct sale channel, the privacy protection level of smart connected product, the profits of both, and the changes in consumer surplus in the scenarios of no privacy commitment, demand-driven privacy commitment, and profit-optimization privacy commitment. And further analyze the two scenarios of market regulation and demand uncertainty. The research findings indicate: (1) when the trust revenue is low (high), the production and wholesale price of e-commerce platform channel, the production of direct sale channel, and the privacy protection level of smart connection product under demand-driven (profit-optimization) privacy commitment are relatively high, and the profits and consumer surplus of both are better. In addition, the production of direct sale channel is always higher than that of e-commerce platform channel in any scenario. (2) When consumers’ concern about the privacy protection level is relatively low and their trust in the privacy commitment of smart connected product manufacturer is also low, the smart connected product supply chain participants’ profit and consumer surplus in no privacy commitment scenario are better. (3) Market regulation has a stronger impact on the smart connected product supply chain participants than the direct feedback of consumers’ privacy concerns. The former keeps the profits of each participant and consumer surplus at a relatively low level. Furthermore, the scenario of demand uncertainty verified the robustness of the original conclusion. Meanwhile, the prediction of market demand and information sharing among the participants in the smart connected product supply chain can enhance their operational efficiency, and smart connected product manufacturer has more advantages in demand forecasting.

Key words: smart connected product supply chain, production decision-making, privacy concerns, privacy commitment