消费者环保服装购买行为的影响因素研究
李文超, 邵婧
Research on Influencing Factors of Consumers’Environmentally Friendly Clothing Purchase Behavior — Based on Theory of Planned Behavior and Norm Activation Model
Wenchao Li, Jing Shao
中国管理科学
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2025, (6): 233
-244
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DOI: 10.16381/j.cnki.issn1003-207x.2022.0070
