考虑合作模式和附加服务的网络广告服务链定价决策和渠道选择
张运环, 葛泽慧, 王道平
Pricing Decision and Channel Selection Strategy for Online Advertising Service Supply Chain Considering Add-on Service and Cooperation Mode
Yunhuan Zhang, Zehui Ge, Daoping Wang
中国管理科学
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2025, (6): 196
-207
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DOI: 10.16381/j.cnki.issn1003-207x.2022.1065
