基于网络外部性的社区团购供应链营销策略研究
李秋香,张静,黄毅敏,齐二石
Research on the Marketing Strategy of Community Group Buying Supply Chain Based on Network Externality
Qiuxiang Li,Jing Zhang,Yimin Huang,Ershi Qi
中国管理科学
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2024, (2): 75
-86
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DOI: 10.16381/j.cnki.issn1003-207x.2021.1420
