考虑有限理性的消费者结构对不对称电商预售策略的影响研究
张鹏,夏赟,王慧娟
A Study on the Influence of Consumer Structure with Bounded Rationality on Asymmetric E-commerce Pre-sale Strategy
Peng ZHANG,Yun XIA,Hui-juan WANG
中国管理科学
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2023, (11): 128
-139
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DOI: 10.16381/j.cnki.issn1003-207x.2021.0566
